Chery South Africa is driving a new era of confidence and affordability in the pre-owned vehicle market with the official launch of Cherished — its certified pre-owned vehicle programme. Built on the brand’s commitment to quality, reliability and customer satisfaction, Cherished gives South African motorists the opportunity to enjoy all the benefits of owning a Chery SUV, now at an even more accessible price point.
Premium Quality, Backed by Chery Confidence
Through the Cherished programme, Chery dealers will offer a curated selection of pre-owned SUVs that have undergone a thorough multi-point inspection process. Only the best vehicles make the cut — models that have been exclusively maintained within the Chery Dealer Network and meet the brand’s high standards of quality and performance.
“Every vehicle undergoes a comprehensive inspection, giving buyers confidence in their choice,” says Jay Jay Botes, General Manager for Chery South Africa. “Our certified pre-owned programme allows us to offer customers quality vehicles backed by Chery’s commitment to excellence.”
Each Cherished SUV offers not just performance and sophistication, but also peace of mind — a rare combination in the pre-owned market. All vehicles retain the balance of Chery’s class-leading 10-year/1 million-kilometre engine warranty, a benefit available exclusively through official Cherished dealers.
Meeting South Africans Where They Are
In today’s tightening economy, affordability is a key factor in any car-buying decision. With new vehicle prices under pressure due to global inflation and rising production costs, many consumers are being forced to make difficult choices — often compromising on quality or trading down to less-equipped models. Chery is meeting this challenge head-on.
Cherished empowers customers to upgrade their experience, not just their car. By making high-quality, feature-rich SUVs more accessible, Chery ensures that budget-conscious buyers no longer have to sacrifice performance, comfort or technology.
Value-Packed SUVs with Peace of Mind Built In
Every Cherished vehicle includes the balance of its original service plan, with a minimum of one year or 15,000 km of cover remaining. Customers will also have the option to extend their service or maintenance plans, a major benefit for those planning to keep their vehicles for the long haul.
Just like their new counterparts, Cherished pre-owned Chery SUVs come packed with modern features — from advanced safety systems and infotainment tech to luxury finishes and spacious interiors. In many cases, they offer more standard equipment than higher-priced rivals, giving buyers exceptional value.
A Smarter Way to Buy Pre-Owned
With Cherished, Chery South Africa is not just selling pre-owned cars — it’s delivering a smarter way to buy, one that offers manufacturer-backed assurance, uncompromised quality, and exceptional long-term value. Whether you’re upgrading your vehicle, downsizing without downgrading, or simply looking for the best SUV your money can buy, Cherished ensures that it only makes sense to buy a Chery — new or pre-owned.
