London, 5 March 2026 – CHERY UK has announced its Principal Partnership with Soccer Aid for UNICEF’s 2026 campaign, the world’s biggest charity football match where celebrities and football legends go head-to-head to raise funds for children globally.
Since its UK launch in August 2025, CHERY has rapidly established itself as one of the nation’s fastest-growing car brands, with its popular TIGGO SUV line-up winning over thousands of families. This collaboration with Soccer Aid for UNICEF represents the next step in CHERY UK’s commitment to uniting communities around a cause that truly matters.
CHERY’s parent company, Chery International, has a longstanding global partnership with UNICEF, contributing $12 million since 2023 to support education programmes for children worldwide. This new UK partnership highlights the brand’s dedication to social responsibility on both national and international stages.
Throughout the campaign, CHERY UK will roll out a range of activations, taking on the roles of Official Car Partner and Official Broadcast Partner for the matchday show airing on ITV1 and STV. Visitors to CHERY UK retail partners will also have the chance to engage in interactive experiences ahead of the 20th anniversary match at London Stadium on 31 May.
Farrell Hsu, Country Director at CHERY UK, commented: “We’re delighted to announce our Principal Partnership with Soccer Aid, a unique event that brings families together across the UK to support the vital work of UNICEF. This collaboration not only allows us to support an event that truly matters to our customers, but it also reflects the longstanding partnership between Chery and UNICEF on an international stage. We’re hugely excited for the main event this summer.”
John Zhong, Brand Director at CHERY UK, added: “CHERY is a brand built for everyday British life, designed to deliver shared, joyful experiences for families. Our partnership with Soccer Aid for UNICEF demonstrates the values at the heart of our DNA while supporting a charity that creates a positive impact for children across the world.”
Tom Peacock, Head of Partnership Generation at Soccer Aid Productions, said: “We are thrilled to have CHERY UK alongside us for this year’s special 20th anniversary edition of the campaign. Soccer Aid for UNICEF raises funds to provide support to children around the world and help them grow up safe, healthy, and able to play. This aligns perfectly with CHERY UK’s ‘Find Your Happy’ ethos.”
The 20th anniversary match will see a star-studded line-up including Soccer Aid founder Robbie Williams, Tom Hiddleston, Wayne Rooney, Damson Idris, Owen Cooper, GK Barry, Usain Bolt, Angry Ginge, Jordan North, Joe Marler, Olly Murs, Paddy McGuinness, Big Zuu, Tom Grennan, Richard Gadd, Maisie Adam, and Gladiator Nitro, performing for a crowd of 70,000 at London Stadium.
Since its creation in 2006, Soccer Aid has grown to become the world’s largest charity football event, raising over £121 million to give children everywhere the chance to enjoy a childhood filled with play. Last year alone, the event raised over £15 million.
CHERY UK’s partnership with Soccer Aid for UNICEF 2026 underscores the brand’s commitment to spreading joy, happiness, and meaningful social impact, continuing a mission to help children grow up safe, healthy, and able to play.
