London, 20 January 2026 – CHERY UK has appointed Jack Constantine as PR Manager, marking a significant step in the brand’s evolution from launch phase to long-term growth and brand building. The move comes on the back of a strong 2025, during which CHERY UK successfully introduced three models and achieved a notable 1.09% market share in December.
Building on a Successful Launch
The appointment follows a period of rapid expansion and market entry led by Ian Wallace, who managed CHERY UK’s initial launch alongside his role overseeing PR for OMODA and JAECOO in the UK. Wallace guided the brand through the successful introduction of the CHERY TIGGO 7, CHERY TIGGO 8, and CHERY TIGGO 9 CSH (CHERY Super Hybrid), establishing a foundation of early momentum and recognition within the UK automotive landscape.
As Wallace steps back into his OMODA and JAECOO responsibilities, Constantine takes the reins of CHERY UK’s PR strategy, positioning the brand to move confidently into 2026 with a focus on sustained growth, customer confidence, and long-term brand equity.
A Proven Track Record in Automotive PR
Jack Constantine brings extensive experience from leading automotive PR agencies, including Performance Communications and Loop. Known for his strategic thinking and hands-on approach, Constantine combines media relations expertise with a strong understanding of brand storytelling, launch strategy, and product positioning.
“In joining CHERY UK, I’m excited to be part of the next chapter for a brand that has made an impressive entrance into the UK market,” said Constantine. “There is a clear ambition behind CHERY, paired with a strong product offering and a long-term vision for the UK. I look forward to building on the excellent work already done and shaping the brand’s story with the media and our customers.”
Driving Forward Strategic Communications
In his new role, Constantine will oversee CHERY UK’s public relations strategy, media relations, and press activities, supporting the brand’s expanding communications roadmap and product portfolio. His appointment comes at a pivotal moment, as the brand consolidates its early success and focuses on creating a strong, customer-first presence in the UK market.
John Zhong, Marketing Director of CHERY UK, commented: “Jack joins CHERY UK at an important moment as we move from launch phase into our next phase of development. We went big in 2025, with three model launches in a short space of time, and our focus is now on carrying that growth into 2026. Jack’s appointment comes at a key point as we continue to build the team and shape CHERY’s future in the UK.”
Looking Ahead: Growth and Customer Confidence
With the CHERY TIGGO 9 CSH beginning to reach customers, alongside the continued popularity of the TIGGO 7 and TIGGO 8, CHERY UK is focused on sustaining its momentum. Further model launches are planned for 2026, and the brand aims to strengthen long-term customer trust while building enduring brand equity.
As CHERY UK transitions from its launch phase to a growth-focused strategy, the combination of a compelling product line, a clear vision for the market, and a strengthened communications team positions the brand for continued success in the competitive UK automotive landscape.
Suggested Title (55 characters):
CHERY UK Appoints Jack Constantine to Lead PR Strategy
Suggested Meta Description (145 characters):
CHERY UK strengthens its communications team with Jack Constantine as PR Manager, guiding the brand from launch success to long-term growth.
