Wuhu, China – 17–21 October 2025. The Chery Brand User Summit 2025 returns with a renewed focus on co-creation, technology, and sustainability, underscoring the brand’s continued evolution from “With Chery With Love” to “With Creating With Love.” Over five days, the event will highlight Chery’s commitment to building a future automotive ecosystem shaped by users, powered by artificial intelligence, and guided by environmental responsibility.
At the heart of this year’s summit lies the concept of user sovereignty — a philosophy that positions Chery’s 17.72 million global users as vital contributors to the brand’s growth and innovation. More than a corporate showcase, the event embodies a dynamic dialogue between Chery and its community of owners, enthusiasts, and innovators, each helping to define the brand’s path forward.
Robotics Take the Spotlight: The AiMOGA Debut
Among the most anticipated moments of the summit is the unveiling of AiMOGA, Chery’s advanced AI-powered robot. Representing a bold leap in the convergence of automotive and robotics technology, AiMOGA demonstrates Chery’s capabilities in multimodal environmental sensing, autonomous navigation, and intelligent interaction. Equipped with Chery’s proprietary AI model, the robot can navigate complex spaces, perform precise manipulations, and engage naturally through intelligent Q&A functions.
More than just a technical showpiece, AiMOGA symbolises how Chery is extending its automotive-grade precision, reliability, and safety standards into the realm of service robotics. This marks a pivotal step toward bridging laboratory innovation and commercial application — a transformation that could redefine intelligent mobility in the years ahead.
Adding an engaging and futuristic touch, the Robot Dog Challenge will invite participants to experience a new dimension of companionship and interactivity, offering a glimpse into how robots may one day become integral parts of everyday life.
Empowering Users Through Experience and Co-Creation
Chery’s philosophy of “co-creation” comes to life across multiple immersive activities. At the Dream Drive, Created for You (KOC Forum), users are invited to share feedback and ideas directly influencing future product development and brand strategy. This approach positions Chery’s customers not merely as consumers but as co-creators shaping the vehicles they drive.
Participants will also have the opportunity to test Chery’s latest vehicles in real-world conditions during the CSH (Chery Super Hybrid) Test Drive Challenge. These sessions generate authentic user data that informs ongoing refinement of the brand’s hybrid technology — an approach that merges user insight with engineering expertise.
Through exclusive Chery Brand Factory Visits, guests will witness the company’s intelligent manufacturing systems in action, illustrating how co-creation ideas are transformed into tangible innovations within Chery’s production ecosystem.
Driving Sustainable Progress
Chery’s dedication to sustainability takes centre stage through the Chery Super Hybrid (CSH) platform, which continues to demonstrate the balance between performance and responsibility. Offering low fuel consumption, robust performance, and near-silent operation, the CSH system represents the brand’s vision for efficient and eco-conscious powertrains.
The summit also features Ride Green Life, an experiential initiative exploring how technology and nature can coexist harmoniously. Chery’s ongoing collaboration with partners such as UNICEF reinforces its commitment to global ecological initiatives, advancing mobility solutions that prioritise environmental stewardship and social responsibility.
A Global Vision, Shared Locally
Reflecting on the global impact of the event, Verene Petersen, National Brand and Marketing Manager at Chery South Africa, remarked:
“Seeing how innovation and collaboration are driving mobility forward internationally gives us a fresh perspective on what’s possible locally. It’s exciting to consider how these ideas could influence South Africa’s own automotive and technology landscape.”
Her sentiment captures the broader relevance of Chery’s initiatives: as the boundaries between automotive, AI, and sustainable design continue to blur, global advancements such as those presented at the Wuhu summit are poised to shape the future of mobility far beyond China.
Co-Creating Tomorrow’s Mobility
The 2025 Chery Brand User Summit stands as a testament to the company’s transformative vision — one where technology, sustainability, and user collaboration intersect. By blending advanced robotics, intelligent energy solutions, and a deep commitment to co-creation, Chery is not merely responding to the future of mobility — it is actively defining it.
