London, 18 February 2026 – CHERY UK is inviting drivers to experience automotive romance like never before with its ‘Love at First Drive’ event. Running from 20-27 February, this playful retailer activation gives motorists the chance to find their ideal SUV match and enjoy a host of instant treats along the way.
Across the UK, participating CHERY retailers will open their doors to showcase the full CHERY TIGGO line-up, helping drivers discover the SUV that perfectly suits their lifestyle.
The journey begins with the five-seater TIGGO 7, a stylish, practical, and dependable companion built for everyday adventures – from school runs to weekend getaways. For families who need more space, the seven-seater TIGGO 8 offers room for children, friends, luggage, and even prams, without compromising on style or comfort. Both models come with a choice of a pure petrol engine or the plug-in CHERY Super Hybrid System (CSH), delivering impressive range, low emissions, and efficient performance.
For those seeking the ultimate combination of premium comfort, advanced technology, and family practicality, the TIGGO 9 Super Hybrid steps in. This seven-seater flagship model is refined, confident, and designed to meet the demands of drivers who want it all – style, space, and peace of mind.
Attending the ‘Love at First Drive’ event comes with instant rewards. Guests who book and visit the event will receive a CHERY Panda soft toy. Those who take their relationship to the next level with a new CHERY TIGGO purchase will also receive £480 in Uber Eats vouchers*, perfect for enjoying a year of cosy nights in. Exclusive event-only discounts add an extra touch of excitement for visitors.
Farrell Hsu, Country Director at CHERY UK, said: “Our ‘Love at First Drive’ retailer activation is playful, fun, and full of treats. Whether you’re looking for practicality, space, or premium comfort, there’s a CHERY TIGGO waiting for you at a retailer near you.”
Drivers are encouraged to reserve their test drive at their local CHERY retailer via the official website and discover why falling in love with a car has never been this fun.
The CHERY TIGGO line-up offers excellent value for money. The TIGGO 7 starts from £24,995 OTR**, the TIGGO 8 from £28,545 OTR**, and the TIGGO 9 Super Hybrid from £43,105 OTR**, with premium paint as the only optional extra. All models come with a 7-year/100,000-mile warranty, an 8-year/100,000-mile battery warranty, and RAC roadside assistance for the first year, subject to annual servicing.
*Terms and conditions apply. See the CHERY UK website for full details.
