London, 30 January 2026 – CHERY UK this week hosted its first-ever retailer-focused conference in Coventry, marking a milestone in the brand’s rapid UK expansion and recognising the outstanding performance of its retail partners. The event, hosted by TV presenter Georgie Barrat, provided a platform to share CHERY’s vision for sustainable growth in 2026 and beyond.
Since launching in the UK in August 2025, CHERY has already made a notable impact. In just four months, the brand sold over 5,500 vehicles, capturing a 1.09% market share* through a network of 58 retailers – a number that continues to grow as CHERY builds long-term partnerships across the country.
Farrell Hsu, CHERY UK Country Director, reflected on the brand’s rapid progress: “Our vision is focused on sustainable, profitable growth and developing long-term partnerships. In just our first four months, CHERY has sold over 5,500 cars, securing a 1.09% market share*. This is just the beginning – our retail network is now at 58 locations and continues to expand, as we work closely with our retailer partners to deliver excellence at every level.”
The CHERY UK Retailer Conference also shone a spotlight on the achievements of its network, with awards recognising excellence in sales, marketing, innovation, and compliance. Among the honourees were:
- Sales Excellence Award – Total Retail Sales: Arnold Clark Group
- Marketing Excellence Award: Invicta Motor Group
- Breakthrough Performance Award: Parks Group
- Event Excellence Award: Allen Motor Group
- Best Sales Innovation Award: Barnetts Dundee
- Sales Excellence Award – Total Fleet Sales: Greenhous Group
- Compliance Excellence: Eastern Western
CHERY UK continues to prioritise customer confidence and peace of mind. All vehicles come with a 7-year/100,000-mile warranty, an 8-year/100,000-mile battery warranty, and RAC roadside assistance for the first year (subject to annual servicing).
The CHERY TIGGO 7 and TIGGO 8 are now available, priced from £24,995 OTR** and £28,545 OTR** respectively. The flagship CHERY TIGGO 9 launched this month, offered exclusively in the fully equipped ‘Summit’ specification from £43,105 OTR**, with premium paint as the only optional extra.
With a strong start and a clear roadmap for 2026, CHERY UK is positioning itself as a growing force in the UK automotive market, building its presence on the twin pillars of retailer excellence and customer confidence.
