Munich – The BMW Group closed 2025 with a solid performance, highlighting growing global demand for electrified vehicles. The company delivered a total of 2,463,715 vehicles, marking a modest 0.5% increase compared to the previous year. This growth was driven in particular by electrified models, which saw deliveries rise 8.3% year-on-year to 642,087 units, including 442,072 fully-electric vehicles (BEVs). Europe proved to be a particularly strong market, with fully-electric vehicle sales surging 28.2%, reinforcing BMW’s leadership in the premium electrified segment.
Electrification Momentum
Electrified vehicles now account for 26% of BMW Group’s total sales worldwide, with fully-electric models representing around 18%. “In 2025, in a challenging environment, the BMW Group sold more vehicles than in the previous year. Our electrified vehicles were in particularly high demand. Europe reported especially strong growth, with battery-electric vehicles accounting for about a quarter of total sales,” said Jochen Goller, Board Member of BMW AG responsible for Customer, Brands, and Sales.
BMW’s technology-neutral strategy and broad multi-brand portfolio continue to resonate with customers, enabling growth even as demand in China remains subdued. Looking ahead, BMW is on track to meet EU CO₂ fleet targets for 2025 and will introduce more than 40 new and revised models with various drive options by 2027, including updates to the BMW X5, 3 Series, and 7 Series.
Brand Highlights
- BMW: Delivered 2,169,761 vehicles, maintaining its position as a global segment leader despite a slight decline of 1.4%. BMW M GmbH set a new sales record, delivering 213,457 vehicles, up 3.3%.
- MINI: Achieved a strong year with 288,290 deliveries (+17.7%). The brand celebrated a milestone, delivering its 100,000th fully-electric MINI, meaning over one in three MINIs sold in 2025 were fully electric.
- Rolls-Royce: Delivered 5,664 units (-0.8%), maintaining its ultra-luxury market presence.
- BMW Motorrad: Sold 202,563 motorcycles and scooters, down 3.7%, reflecting broader market trends.
Regional Performance
- Europe: Total deliveries rose 7.3%, with Germany leading the way at 290,742 units (+8.7%).
- Americas: BMW saw growth of 5.7%, with the US contributing 417,638 vehicles (+5.0%).
- Asia: Sales fell 9.3%, largely driven by a 12.5% decline in China, offset by stronger performance in other regional markets.
Looking Forward
The BMW Group’s success in 2025 underscores the company’s commitment to premium, sustainable mobility. With electrified vehicles capturing an increasing share of the market and a robust pipeline of new models, BMW continues to strengthen its position as a global leader in innovative, technology-driven automotive solutions.
With sustainability at the core of its strategy—from supply chain management to end-of-life vehicle solutions—the BMW Group is not just expanding its portfolio but also shaping the future of premium mobility responsibly.
