As the UK accelerates toward an all-electric future, a surprising trend is emerging: Britons aren’t just adopting electric vehicles (EVs), they’re falling in love with them. New research commissioned by Isuzu UK reveals that the nation is forming stronger emotional bonds with EVs than ever before—affectionately naming them, caring for them, and even talking to them more than their loved ones.
The study, conducted ahead of the launch of Isuzu’s new D-Max EV, shows that 58% of Brits feel an emotional connection to their EVs. Some have gone so far as to give them nicknames, with classics like Evie (29%), Herbie (15%), and Sparky (13%) topping the list. Creative monikers such as Charge Clooney, Volty McVoltface, and Jolt Travolta highlight the nation’s playful side, while others, inspired by quiet performance or charging tech, include Silent Ride, Electron, and Voltaire.
“Brits clearly have a real spark when it comes to naming their EVs,” said George Wallis, Head of Marketing at Isuzu UK. “From Charge Clooney to Volty McVoltface, it’s great to see people forming such strong emotional connections with their vehicles. With the upcoming D-Max EV, we’re set to deliver the first fully electric, fully capable pick-up in the UK—combining the toughness and capability our owners love with zero-emission power.”
EV ownership is changing daily habits, too. Half of Brits say these charged-up cars have transformed their relationship with vehicles. Weekly washes and regular check-ups are on the rise, with 17% cleaning their EV every week and 15% scheduling regular maintenance because they genuinely care. A third (33%) appreciate that their cars are greener, and a quarter (24%) enjoy the quieter, calmer driving experience.
The affection doesn’t stop at nicknames and care routines. Almost half (49%) admit to talking to their car, while 55% say they converse with their EV more than with loved ones. EV charging points are also becoming social spaces: 53% view them as ideal places to meet potential partners, and one-third (32%) believe being an EV owner signals that you’re a good potential partner—environmentally conscious and compatible.
The study even uncovered emerging etiquette for charging points: 44% say, “Don’t park if you’re not charging,” while 43% urge drivers to move their car as soon as it’s topped up. Courtesy, it seems, is part of the EV experience.
With pre-sales of the Isuzu D-Max EV set to begin later this year, the UK’s first fully electric pick-up promises 1-tonne payload capacity, 3.5-tonne towing capability, and full-time 4WD. For a nation falling head over heels for electric cars, it couldn’t come at a more electrifying time.
