Isuzu UK has announced an exciting new partnership with two of Britain’s most iconic countryside showcases – The Game Fair and The Scottish Game Fair – cementing its commitment to the people, culture, and values of the rural community. With a proud history of delivering go-anywhere utility and dependable performance, Isuzu’s flagship D-Max pick-up will take centre stage at both events, both as a key operational partner and as a leading exhibitor.
This comprehensive collaboration sees Isuzu become the Official Vehicle Partner of The Game Fair Challenge and The Gundog Championships – two of the most anticipated competitions on the rural sporting calendar. Beyond sponsorship, the brand will also play a crucial logistical role, providing a dedicated fleet of vehicles to support the events’ demanding operational needs – from build-up to break-down.
Putting the D-Max Through Its Paces – Live
Visitors to both the Scottish Game Fair (4–6 July 2025, Scone Palace, Perthshire) and The Game Fair (25–27 July 2025, Ragley Hall, Warwickshire) will be invited to experience the full breadth of the Isuzu D-Max’s capabilities first-hand. Custom-built off-road courses will give attendees a taste of the rugged reliability and advanced 4×4 technology that make the D-Max a firm favourite among gamekeepers, farmers, and rural professionals.
Participants can test features like Rough Terrain Mode, rear diff-lock, and Hill Descent Control, experiencing how the D-Max handles steep inclines, loose ground and uneven terrain with ease. For many, it will be a first opportunity to see just how well-suited the award-winning D-Max is to Britain’s varied and often challenging countryside.
A Standout Presence in Key Competitions
At The Game Fair, Isuzu will be highly visible as Official Vehicle of the Gundog Championships, one of the show’s most storied and prestigious events. Encompassing highlights such as The Home International, Euro Challenge, and Minority Gundog Breed Challenge, the championship showcases the skill and synergy between dog and handler in a series of thrilling working dog trials. Isuzu D-Max vehicles will be integrated into event operations and displayed around the competition arenas, further reinforcing the model’s alignment with working countryside life.
In addition, Isuzu steps up as Official Vehicle of The Game Fair Challenge, a premier 50-bird English Sporting clay competition developed by world-renowned shooting specialists E.J. Churchill. Open to shooters of all skill levels, this hotly contested event draws entrants from across the UK and beyond. The prize? A six-month loan of the latest Isuzu D-Max – a reward that reflects the performance and prestige of this flagship vehicle. Daily cash payouts and open entry make the event a high-energy crowd favourite and a perfect platform for Isuzu’s brand ethos: capable, reliable, and always ready for action.
A Natural Fit for Country Life
The alignment between Isuzu and these cornerstone countryside events is more than marketing – it’s a natural synergy rooted in shared values. With a customer base deeply embedded in rural life – from estate managers and agricultural contractors to outdoor enthusiasts and rural SMEs – Isuzu’s partnership is both strategic and authentic.
Ashley Cooper, Commercial Director for The Game Fair and Scottish Game Fair, said:
“We’re thrilled to welcome Isuzu UK as a key partner for 2025. Their vehicles are synonymous with capability, reliability and rural practicality – values that resonate deeply with our audience. Having Isuzu involved across logistics, on-stand activations, and as headline sponsor of major competitions like the Gundog Championships and Game Fair Challenge, truly strengthens the experience for our visitors.”
George Wallis, Head of Marketing at Isuzu UK, added:
“Being part of The Game Fair and Scottish Game Fair really hits the mark for us. These events are a perfect match for our brand and our customers – people who live, breathe and work in the countryside. It’s a great chance to show what the 4×4 D-Max can do – whether it’s hauling, climbing or crossing tricky terrain, the D-Max is always game. Let’s just say, we’ll pick up when others get stuck!”
More Than a Show – A Celebration of Rural Britain
Both fairs are annual highlights for countryside lovers and outdoor professionals. The Scottish Game Fair celebrates the best of Scotland’s rural heritage – from field sports and traditional food to conservation and craft. Meanwhile, The Game Fair is the UK’s largest festival of country life, bringing together families, country sports fans, rural businesses and landowners for three days of demonstrations, shopping, heritage, and sport.
To experience the 2025 events for yourself:
- Scottish Game Fair: 4–6 July, Scone Palace – visit www.scottishfair.com
- The Game Fair: 25–27 July, Ragley Hall – visit www.thegamefair.org
