Isuzu UK is celebrating a remarkable milestone as the Isuzu D-Max has been named ‘Pick-up of the Year 2026’ at the prestigious Company Car & Van Awards, marking an extraordinary fifth consecutive victory for the brand’s flagship workhorse.
Renowned for its uncompromising capability, wide range of body styles, and legendary reliability, the D-Max continues to impress both industry experts and customers across the UK. This latest accolade adds to an already outstanding year for Isuzu, with the brand collecting a series of top honours across multiple automotive sectors.
Consistency and Customer Appeal Recognised
Andrew Walker, Editor and Publisher at Company Car & Van, praised the D-Max’s enduring appeal:
“When a pick-up wins an award five years in a row, it must be doing something right, and the D-Max certainly does. It’s available in a myriad of conversions and comes as a single, extended or double cab model to suit all customer needs. An all-new Commercial version ticks the VAT box, and an electric D-Max arrives shortly. Built to do the rough stuff whilst also tackling the urban jungle. Our Pick-Up of the Year 2026 is the Isuzu D-Max.”
The D-Max’s fifth straight victory cements its status as one of the most decorated pick-ups in the UK market. Its achievements in 2025/26 alone are impressive: recognised as Pick-up Towcar of the Year by the Caravan & Motorhome Club, Best Diesel Pick-up by Diesel & Eco Car, and awarded Best Back-up, Best Range, and the Sustainability Award by Overlander 4×4 Magazine. These honours highlight the D-Max’s exceptional performance, durability, and broad appeal across both commercial and lifestyle sectors.
The Next Chapter: D-Max EV
The excitement doesn’t stop there. Ahead of its UK launch in early 2026, the all-new D-Max EV has already claimed its first award, being named ‘One to Watch’ at the What Van? Awards 2026.
Representing the next step in Isuzu’s evolution, the D-Max EV delivers zero-emission capability while maintaining the rugged practicality and versatility that have defined the D-Max family for decades.
Alan Able, Managing Director at Isuzu UK, reflected on the brand’s ongoing success:
“Securing the Pick-up of the Year title for the fifth year in a row is an exceptional milestone and a testament to the strength, reliability and versatility that the D-Max delivers to our customers every day. This year’s extensive list of awards demonstrates that our products continue to set benchmarks across multiple categories. With the highly anticipated D-Max EV, 2026 is shaping up to be one of the most exciting years in Isuzu UK history.”
A Legacy of Excellence
From commercial fleets to lifestyle adventures, the Isuzu D-Max continues to set the standard for versatility, durability, and innovation. With five consecutive Pick-up of the Year titles and a growing portfolio of industry accolades, the D-Max reinforces its position as the UK’s most trusted and celebrated pick-up – with the electric future on the horizon.
