In a powerful address at this year’s MasterDrive Fleet Safety Awards during Automechanika, Jeanne Esterhuizen, President of the Retail Motor Industry Organisation (RMI), called on South Africa’s automotive aftermarket to elevate its commitment to safety, sustainability, and operational excellence. She emphasised that these values are essential to creating a resilient and responsible industry.
Speaking in her capacity as a judge at the awards, Esterhuizen praised the high calibre of entries. “Excellence in fleet management and road safety is never accidental. It is the result of deliberate choices, consistent practices, and measurable commitment,” she said, highlighting the importance of intentional action in achieving industry-leading standards.
The 2025 awards, she noted, showcased tangible progress, with companies increasingly presenting evidence-based strategies that go beyond mere compliance. “We are seeing more organisations that not only talk about what should be done but are implementing real strategies to protect lives, improve efficiency, and contribute to environmental sustainability,” Esterhuizen explained.
She drew attention to the strong link between safety and sustainability, asserting that the discipline required to save lives often parallels efforts to safeguard the environment. “From eco-driver training and route optimisation to the introduction of hybrid and electric vehicles, these initiatives demonstrate a genuine commitment to future generations. Safety and sustainability are no longer separate priorities—they are deeply intertwined,” she observed.
Esterhuizen also highlighted the human dimension of sustainability. “When truck stops and rest areas are safe, clean, and dignified, they show respect for the men and women who keep our economy moving. Respect for people must always underpin operational excellence,” she said, underscoring the importance of treating frontline workers with dignity while maintaining rigorous operational standards.
Reflecting on her extensive experience in the automotive aftermarket, Esterhuizen reminded attendees that vigilance is the cornerstone of safety. “Risk escalates the moment vigilance fades. Technology and monitoring systems are invaluable tools, but they only protect lives when the data they generate is reviewed and acted upon,” she cautioned.
The RMI’s strategic priorities closely align with these principles. The organisation continues to champion road safety, promote ethical and professional standards across its associations, and advocate for continuous improvement through training, compliance, and measurable progress.
“As an industry, we have a collective responsibility to lead by example—ensuring vehicles are maintained to the highest standards, technicians are properly trained, and business owners prioritise the safety of their staff and customers. This is how we contribute meaningfully to South Africa’s road safety outcomes,” Esterhuizen said.
In closing, she congratulated the winners and finalists of the MasterDrive Fleet Safety Awards for setting new benchmarks of excellence. “Excellence is not perfection; it is progress—measured one safer journey at a time. Together, we can continue building an industry defined by accountability, innovation, and care for every person who travels on our roads,” she concluded.
