Renault Group UK and the RAC have been honoured with two prestigious accolades at the CCA Global Excellence Awards 2025, a testament to their long-standing partnership and shared dedication to world-class customer service.
At this year’s ceremony, held at the DoubleTree by Hilton in Glasgow, the duo took home the coveted Customer Experience Brand of the Year award, recognising their unwavering commitment to delivering seamless, innovative and customer-focused experiences across all touchpoints.
In addition to this headline accolade, Renault Group UK and the RAC were also awarded Best BPO Partnership, further underlining the success of their collaborative approach to Business Process Outsourcing. The awards reflect not only operational excellence but also a deeply aligned strategy that prioritises customer satisfaction in an evolving automotive landscape.
A Decade-Long Partnership Built on Trust and Innovation
Renault Group UK’s partnership with the RAC dates back to 2014, and over the past decade, the collaboration has grown to encompass a wide range of customer services—from roadside assistance and contact centre support to digital customer experience innovations. Together, the two companies have built a robust and responsive support system designed to meet the needs of today’s drivers, including the growing population of electric vehicle owners.
Peter Tilbury, Head of Customer Care at Renault Group UK, acknowledged the significance of the long-standing partnership:
“Our two companies have been working together for over a decade, and this latest win highlights the success of our partnership in providing a comprehensive level of customer service across all Renault Group UK brands, including through our service centres, roadside assistance and digital interactions.”
Raising the Bar for Automotive Customer Experience
Now in its 25th year, the CCA Global Excellence Awards is an internationally respected benchmark for outstanding customer service. This year’s awards recognised organisations that have implemented forward-thinking strategies, demonstrated resilience, and set new standards for customer engagement across both public and private sectors.
Mathieu Mignon, Director of Aftersales at Renault UK, expressed pride in the dual recognition:
“I want to take a moment to recognise the outstanding achievement Renault Group UK have accomplished together with the RAC. This award is a true testament to the strong partnership between us, as well as our unwavering commitment to prioritising our customers’ needs.”
Customer-Centric Innovation in Action
Renault Group UK and the RAC have continually evolved their service offerings to match changing customer expectations. Recent innovations include EV Boost, a dedicated support solution for electric vehicle drivers, and the All-Wheels-Up recovery system—highlighting their forward-thinking approach to the growing EV sector.
This latest recognition follows a previous win in 2022, where the partnership was honoured in the Global Excellence in Business Process Outsourcing Collaboration category, reinforcing the consistency and strength of their joint efforts over time.
By placing customer experience at the heart of their operations and embracing digital transformation, Renault Group UK and the RAC continue to set the benchmark for excellence in the automotive sector—proof that a strategic and collaborative approach to service delivery can drive genuine industry leadership.
