Modena once again pulsed like a finely tuned engine turned festival as Maserati S.p.A. closed its participation in the eighth edition of Motor Valley Fest with a commanding presence that blurred the line between automotive engineering and living art. The historic streets of Modena became a stage where heritage, innovation and emotion converged under the banner of the Year of the Trident, marking both a century of the iconic emblem and one hundred years since Alfieri Maserati’s legendary victory at the 1926 Targa Florio.
At the heart of the celebration stood the MCPURA super sports car, presented in the mesmerising Ai Aqua Rainbow finish crafted by Maserati Fuoriserie. Displayed within the evocative courtyard of the Modena Military Academy, the car appeared almost fluid in character, its iridescent blue surface refracting sunlight like a prismatic sculpture in motion. More than a vehicle, it became an experiential object, a distilled expression of Maserati’s ability to translate design into emotion and engineering into visual poetry.
Alongside this contemporary statement of performance, a late-1960s Ghibli added historical gravity to Piazza Roma, anchoring the brand’s modern ambitions in a lineage of timeless grand touring excellence. The juxtaposition of past and future framed Maserati’s narrative across the festival, reinforcing its identity as a maker of machines that do not merely move through space but define eras.
The intellectual core of Maserati’s presence unfolded through a series of talks and panels that mapped the evolving landscape of mobility and luxury. Santo Ficili, speaking in his dual capacity as Alfa Romeo CEO and Maserati COO, reflected on the Motor Valley as a crucible of Italian excellence, where craftsmanship and innovation remain inseparable. His remarks underscored the brand’s enduring bond with Modena and its renewed commitment to local production and global ambition.
Further discussions expanded this vision across multiple dimensions. Heritage and preservation were explored through the lens of Maserati Classiche, where the dialogue between Cristiano Fiorio and industry figures highlighted how historical continuity informs modern design language. Motorsport was reimagined as a laboratory for the future under Head of Maserati Corse Vincent Biard, where electrification, aerodynamics and new materials converge to shape tomorrow’s performance. Customer experience took on a more data-driven and emotionally intelligent form in discussions led by Giuseppe Galassi, where artificial intelligence and design thinking were positioned as twin engines of personalisation. Meanwhile, talent-focused conversations reinforced the human backbone of the Trident, linking regional identity with global ambition.
The doors of the historic Modena plant, birthplace of models such as the GranTurismo, GranCabrio, MCPURA and GT2 Stradale, opened to the public through the Trident Talks series. These sessions transformed the showroom into a forum of ideas where design, heritage and craftsmanship intersected. Voices including Klaus Busse, Cristiano Bolzoni and Matteo Panini framed the Trident not as a static emblem of nostalgia but as a living system of inspiration that continues to guide every creative and technical decision.
A second Trident Talk extended this dialogue into the realm of culinary artistry and bespoke craftsmanship, featuring Massimo Bottura, Ettore Maserati, Davide Baldini and Camilla Rostagno. Together they articulated the philosophy behind BOTTEGAFUORISERIE, where engineering precision meets artisanal freedom. The conversation revealed a shared belief that luxury today is no longer defined solely by exclusivity, but by the depth of personal expression embedded within each creation.
That philosophy was made tangible with the delivery of a bespoke Maserati Grecale Trofeo inspired by Tributo Il Bruciato, handed to its new owners as a rolling expression of individuality and craftsmanship. It was a moment that crystallised the brand’s shift toward hyper-personalisation, where each vehicle becomes a singular narrative rather than a mass-produced object.
In its totality, Maserati’s presence at Motor Valley Fest 2026 was not simply an exhibition but a multi-sensory declaration of intent. It celebrated a century of the Trident while simultaneously projecting the brand into its next chapter, one defined by electrification, design intelligence and deeply human-centred luxury. Within the wider ecosystem of Italian automotive excellence, Maserati reaffirmed its position not just as a participant, but as one of its most expressive protagonists.
