A century ago, a symbol was born not in a boardroom, but on the racetrack—etched into metal, driven by ambition, and destined to become one of the most enduring emblems in automotive history. In 2026, Maserati celebrates 100 years of the Trident, a mark that has come to represent far more than a brand. It stands for a relentless pursuit of performance, a deep-rooted racing heritage, and a distinctly Italian vision of luxury that continues to evolve without losing sight of its origins.
The story begins on 25 April 1926, at the legendary Targa Florio. Behind the wheel of the Tipo 26, Alfieri Maserati secured a class victory and eighth place overall, igniting a racing legacy that would define the brand for generations. That same race also marked the debut of the Trident, a symbol inspired by the Fountain of Neptune in Bologna and designed by Mario Maserati, the artist of the family. From its first appearance, the Trident embodied a clear intent: to compete, to win, and to leave a lasting impression both on the road and the track.
This milestone year is more than a celebration of longevity; it is a declaration of identity. Maserati’s global events throughout 2026 transform the centenary into a living manifesto, connecting enthusiasts, collectors, and drivers through a shared appreciation of the Trident’s meaning. A new communication campaign captures this spirit, retracing a century of innovation and emotion through some of the brand’s most iconic models, bridging past and present in a narrative that feels both nostalgic and forward-looking.
At the heart of the campaign is a cinematic journey where heritage and future converge. The Tipo 26, Ghibli, and MC12 emerge from the historic Targa Florio pit lane, carrying with them the dust and determination of decades past. As they move forward, they transition into a new dimension, where the GranTurismo Trofeo, Grecale Trofeo, and MCXtrema take their place, carving powerful lines across a vast salt desert. Seen from above, their paths form a giant Trident—a visual metaphor for continuity, evolution, and the unbreakable bond between Maserati and motorsport.
The emotional weight of the film is heightened by a remarkable narrative choice: the recreated voice of Maria Teresa De Filippis, the first woman to compete in a Formula 1 Grand Prix in a Maserati. Her presence adds depth and authenticity, reminding viewers that the Trident’s story is not only about machines, but also about the people who dared to push boundaries.
Maserati’s racing pedigree remains central to its identity. From early triumphs at the Targa Florio and back-to-back victories at the Indianapolis 500, to nine Formula 1 wins and a world championship with Juan Manuel Fangio, the Trident has long been synonymous with competitive excellence. More recently, the MC12 dominated FIA GT championships, while the GT2 and its road-going counterpart signal a renewed commitment to motorsport, proving that the brand’s competitive spirit is far from a relic of the past.
Even the Trident itself has evolved in step with the brand. From its original rectangular badge to the now-iconic oval design, and through various reinterpretations over the decades, the emblem has continuously adapted while preserving its core identity. The latest iteration, introduced with the MC20, refines the Trident into a more contemporary form—sleeker, more dynamic, and unmistakably Maserati.
The cultural significance of the Trident is further underscored by its recognition beyond the automotive world. In April 2026, Italy’s Ministry of Enterprises and Made in Italy unveiled a commemorative postage stamp dedicated to the centenary. Featuring a dialogue between the original 1926 design and the modern Trident, the stamp transforms a daily object into a tribute to Italian excellence, reinforcing Maserati’s role as a global ambassador of craftsmanship, innovation, and design.
As Maserati looks to the future, it does so with a clear sense of purpose. Its current lineup blends performance with sustainability, introducing electric innovations alongside its renowned combustion engines. Programs like Fuoriserie and Classiche deepen the connection with customers, offering personalization and heritage preservation, while the Maserati Corse division ensures that the racing DNA remains active and relevant.
“100 YEARS OF THE TRIDENT” is more than a tagline. With the word “RIDE” deliberately emphasized, it captures the essence of the Maserati experience—refined yet exhilarating, elegant yet powerful. It speaks to a century defined not just by motion, but by emotion.
In an industry often driven by change, Maserati’s Trident stands as a rare constant. A symbol forged in competition, shaped by innovation, and carried forward by passion, it continues to define what it means to drive—not just a car, but a legacy.
