Modena, 4 April 2025 – For Maserati, April heralds a season of excellence, blending the art of tennis with the mastery of Italian craftsmanship. As the official car and main sponsor of the Rolex Monte-Carlo Masters for the fourth consecutive year, Maserati continues to strengthen its commitment to the world of sport, bringing the unmatched elegance and performance of its vehicles to the prestigious tennis courts of Monte-Carlo.
From 5 to 13 April, the Rolex Monte-Carlo Masters 2025 will unfold at the world-renowned Monte-Carlo Country Club, where the best tennis players will compete in one of the most iconic events in the ATP calendar. Maserati’s presence will be felt not only through its sponsorship but also through its unrivaled display of automotive artistry, including the stunning MC20 Cielo “Less is More…?”, a unique one-off model that perfectly encapsulates the Maserati philosophy of bespoke craftsmanship.
The MC20 Cielo “Less is More…?”: A Masterpiece of Design and Performance
A true embodiment of Maserati’s Fuoriserie customisation programme, the MC20 Cielo “Less is More…?” is a one-of-a-kind creation that combines beauty, technology, and artistry. The car, which recently made its debut at the opening of Maserati’s new Officine Fuoriserie in Modena, is an extraordinary showcase of the brand’s dedication to personalized design. Inspired by the Bauhaus art movement, the MC20 Cielo is a symphony of geometric precision and innovative colour combinations.
The Blu Corse Matte bodywork, adorned with dots, lines, triangles, and rectangles, runs the length of the car, culminating in a stylized Trident on the bonnet – a nod to Maserati’s legacy. The interplay of colours is equally striking: Rosso Capannelle Gloss, the iconic shade of Maserati’s first racing cars; Giallo Avia Pervia Gloss, recalling the Modena emblem; and Bianco Audace, a refined matte finish now polished to perfection. Additional hues such as Azzurro Himmelblau, Nero, and Viola Salchi pay tribute to Maserati’s rich history, while the inclusion of Arancio Devil – inspired by Maria Teresa De Filippis, the first woman to qualify for a Formula 1 Grand Prix – adds a bold touch of legacy.
The exterior is complemented by 20” Corsa Forgiati Opachi wheels with Blue Classic brake callipers and bespoke rims that feature a unique combination of colours, as well as white badges and Trident logos. This model is not just a car; it is a testament to Maserati’s dedication to craftsmanship and design innovation.
A Sporty Presence at the Monte-Carlo Country Club
Alongside the MC20 Cielo, Maserati will also showcase an Acquamarina-coloured GranCabrio Trofeo in the Commercial Village at the Monte-Carlo Country Club. A tribute to the brand’s performance-driven design, the GranCabrio Trofeo embodies Maserati’s spirit of sportsmanship, elegance, and luxury.
As the official tournament car, Maserati ensures that every aspect of the Rolex Monte-Carlo Masters is infused with its distinctive Italian luxury. A fleet of Grecale SUVs will transport champions between matches, offering seamless comfort and performance. The Grecale, Maserati’s bold and dynamic SUV, will be an essential part of the experience for guests as they enjoy the tournament in style.
A Driving Experience Like No Other
Maserati extends an invitation to all guests of the Rolex Monte-Carlo Masters to experience its iconic models up close. Test drives of the MC20, MC20 Cielo, GranTurismo, GranCabrio, and Grecale will offer an immersive journey into the heart of Maserati performance, luxury, and Italian craftsmanship. For those who seek to experience driving in its purest form, Maserati promises an unparalleled experience that transcends sport and elegance.
As the brand returns to the heart of international tennis, Maserati continues to celebrate the perfect fusion of high-performance engineering and the timeless allure of Italian design. The Rolex Monte-Carlo Masters 2025 promises to be another unforgettable chapter in Maserati’s enduring partnership with the world of tennis, a partnership that blends athletic excellence with automotive mastery.
Maserati’s presence at the Monte-Carlo Country Club not only reaffirms its position as a leader in luxury automotive design but also underscores its unwavering commitment to the sporting world, where performance and elegance are always in perfect harmony.
