Modena, Italy – June 4, 2025
Maserati is returning to its spiritual home with unmistakable pride and purpose as it prepares to headline the 2025 edition of the Motor Valley Fest – a dynamic open-air celebration of automotive excellence set in the heart of Emilia-Romagna’s legendary Land of Motors. Taking place in Modena from 5–8 June, this year’s event is especially symbolic for the marque as it honours the centenary of the Trident logo – a design that has become a global icon of Italian luxury and engineering prowess.
The GT2 Stradale: A Star Among Stars
At the heart of Maserati’s presence at the festival is the GT2 Stradale, on display in a distinctive Powder Nude livery at the main exhibition in Piazza Roma. Representing the ultimate expression of track-bred engineering for the road, the GT2 Stradale underscores the brand’s commitment to uncompromising performance and precision, wrapped in the unmistakable silhouette of Italian design.
Alongside it, visitors can admire the GranCabrio Folgore – the first fully electric Maserati convertible – proudly presented at the Motor1 stand in its striking Orange Devil finish. Equipped with 800V technology, the Folgore is a bold step into the electric future while remaining firmly rooted in the marque’s commitment to craftsmanship and character.
Modena: More Than a Backdrop
This year’s Motor Valley Fest is not just a public showcase; it is a reaffirmation of Modena’s central role in the Maserati story. Over 80 years of engineering heritage pulse through the historic Viale Ciro Menotti factory, which is not only the birthplace of the GT2 Stradale and the MC20 range (Coupé and Cielo), but will soon also become home to production of the new GranTurismo and GranCabrio series from Q4 2025.
During the festival, the factory will open its doors to the public, offering a rare glimpse inside Maserati’s beating heart. Guests can book Factory Tours and explore the Showroom, complete with exclusive promotions at the Maserati Store. Tours run on Saturday 7 and Sunday 8 June, between 10:00 and 19:00, and can be reserved at maseratifactorytour.modenatur.it.
Celebrating the Past, Driving the Future
A weekend steeped in nostalgia and future promise, the Giardini Ducali’s Classics Pavilion will host a curated collection of vintage Maserati models – a tribute to the artisanship and racing spirit that propelled the brand onto the world stage.
The Motor Valley Fest convoy will also pass through Modena, including a parade dubbed “Mini vs Abarth: the challenge taken back up”, ensuring excitement both on the streets and in the hearts of enthusiasts.
This year’s festival is not only about the vehicles but also the values that define Maserati. A rich programme of talks and panel discussions will offer deeper insights into the brand’s philosophy:
- Thursday, 5 June | 09:00–13:00
Opening Conference – Motor Valley Top Table
Featuring Santo Ficili, CEO of Maserati
Location: Teatro Storchi - Thursday, 5 June | 14:30–16:00
“Racing & Technology: The Evolution of Speed”
With Maria Conti, Head of Maserati Corse
Location: Complesso San Paolo c/o Roots - Friday, 6 June | 09:00–11:00
“Heritage & Classic Cars”
With Cristiano Bolzoni, Manager, Maserati Classiche
Location: Complesso San Paolo c/o Roots - Friday, 6 June | 11:00–13:00
“The Luxury Experience: Beyond the Product, Inside the Brand”
With Giovanni Perosino, Head of Maserati Marketing & Communication
Location: Complesso San Paolo c/o Roots
A Century in Racing on the Horizon
This year’s Motor Valley Fest forms a key milestone in Maserati’s wider celebration of the Year of the Trident, ahead of the brand’s 100th anniversary in motorsport next year. It all began in 1926 when the Tipo 26, the first Maserati to bear the Trident emblem, won its class at the Targa Florio with Alfieri Maserati at the wheel. A century later, the same passion, ambition, and craftsmanship continue to define every vehicle that rolls out of the factory gates in Modena.
In 2025, Maserati is not just participating in Motor Valley Fest – it’s taking centre stage in a performance that harmonises past, present, and future. As the Trident turns 100, the legacy is more alive than ever, embodied in every curve, every innovation, and every engine note echoing through the streets of Modena.
