In a confident stride onto the international stage, LEPAS has officially launched its global ambitions at the 2025 Jakarta International Auto Show (GIIAS), marking the brand’s international debut with elegance, energy, and early success. Headlining the launch was the all-new L8 SUV, which not only stole the spotlight on the show floor but also secured its first overseas orders, affirming strong market interest from Southeast Asia.
LEPAS’ presence at GIIAS was anything but conventional. Instead of the typical automotive showcase, the brand captivated audiences with a high-concept lifestyle runway show—blending high fashion with next-gen mobility. It was a strategic move that reinforced LEPAS’ bold philosophy: travel should be as much about beauty and experience as it is about utility.
From Function to Form: The Rise of “Exquisite Travel”
At the heart of LEPAS’ brand ethos is the transformation of car ownership from functional satisfaction to life aesthetics. The company’s show-stopping booth at GIIAS embodied this vision, designed as an immersive runway-style space that celebrated movement, design, and personality. This wasn’t just about cars—it was about the convergence of mobility, lifestyle, and elegance.
Under the banner of “Leopard Aesthetics”, LEPAS showcased its flagship trio—the L8, L6, and L4—each one tailored for a generation that sees vehicles as a personal extension of identity. The brand’s design language is assertive yet refined, reflecting the idea that elegance itself is a form of power.
The L8: A Flagship That Redefines Urban Elegance
Central to the brand’s international showcase was the LEPAS L8, a premium SUV designed for discerning urban drivers. With sculpted proportions, distinctive lighting, and meticulous detailing, the L8 is a visual expression of the brand’s belief that aesthetics and performance are not mutually exclusive.
Inside, the L8’s skyline-inspired cockpit layout delivers an elevated experience, blending intelligent technology with natural textures for a space that feels both serene and connected. The emphasis on comfort and innovation appeals to global urban elites who demand more than just function—they seek meaningful interaction with their vehicles.
Indonesian media have speculated that the L8 may soon incorporate the cutting-edge Chery Super Hybrid (CSH) System, a move that would expand its appeal by offering powerful efficiency for a range of global driving needs.
Backed by Chery Group: Global Reach, Local Relevance
LEPAS enters the global market with the backing of a formidable partner—Chery Group. The Chinese automotive powerhouse has spent the past decade investing in intelligent, new-energy technologies and now ranks 233rd on the 2025 Fortune Global 500 list. It has also held the No.1 position in passenger car exports among Chinese brands, with cumulative exports topping 5 million units as of July 2025.
This strategic partnership provides LEPAS with access to a full spectrum of resources—from R&D to supply chain expertise—giving the brand a competitive edge as it scales globally. Chery’s robust “mass-produce one, develop one, pre-research one” model ensures that LEPAS remains agile, innovative, and ahead of the curve.
LEPAS in South Africa: A New Era of Premium Mobility
As part of its international expansion, LEPAS is gearing up for a highly anticipated launch in South Africa in early 2026. Leading the charge will be the flagship L8, with the compact L4 and midsize L6 to follow soon after.
For South African consumers, LEPAS promises a refreshingly new take on the SUV experience—marrying bold design, sophisticated interiors, and future-ready hybrid options. The brand’s philosophy of “exquisite travel” speaks to a growing audience of lifestyle-driven drivers who value design, tech, and individual expression.
Partnerships That Push the Brand Forward
In a move that bridges automotive excellence and cultural influence, LEPAS also announced its sponsorship of Miss Universe Indonesia during the GIIAS showcase. This collaboration further reinforces the brand’s connection with beauty, sophistication, and the global stage.
Final Thoughts
LEPAS’ arrival at GIIAS was more than a product unveiling—it was a statement of intent. From its immersive lifestyle booth to securing its first international orders, the brand proved that it is ready to compete not only on engineering but on emotional appeal, aesthetic boldness, and cultural relevance.
With Chery Group’s robust infrastructure behind it and a clear vision ahead, LEPAS is poised to redefine what the world expects from a premium SUV brand. As it heads to South African shores in 2026, one thing is certain: LEPAS isn’t just entering new markets—it’s elevating them.
