Paris, 25 July 2025 — With the release of the fourth short film in its evocative ‘Alpine, 70 Years’ series, the French marque continues to pay homage to the legacy of its founder, Jean Rédélé, by spotlighting the emotional core that defines Alpine — the simple, unfiltered joy of driving.
Titled with a nod to Rédélé’s oft-repeated phrase — “I had a lot of fun” — the film offers more than a nostalgic look at the past. It is a modern ode to Alpine’s unwavering dedication to building cars that stir the senses and ignite the soul, celebrating a philosophy that has driven the brand since 1955.
At its heart lies a message that transcends engineering: driving should always be fun. This founding principle, instilled by Rédélé himself after spirited runs along winding mountain roads, continues to shape Alpine’s vision today. It’s a sentiment not only engineered into every model but also championed by those who bring them to life — on the track, on the road, and in the hearts of fans worldwide.
Leading the charge in this latest episode is Alpine Cars test driver Laurent Hurgon — a name synonymous with the brand’s ongoing evolution. From developing the A110 to racing it across Europe in the fiercely competitive GT4 category, Hurgon embodies the Alpine spirit. His voice, as passionate as it is precise, anchors the film in lived experience.
“We want to pass on to our customers the pleasure we’ve taken in developing our vehicles,” Hurgon shares — a powerful reminder that the Alpine experience begins long before a car reaches the showroom.
But, as the film makes clear, Alpine is more than just performance figures and lap times. It’s a sensorial ecosystem, a community, and a lifestyle. From the roar of the engine to the adrenaline of competition and the elegance of design, every touchpoint is shaped to deepen emotional connection.
Antonino Labate, Alpine’s VP of Sales, Marketing and Customer Experience, brings this dimension into focus. For Labate, the Alpine ethos is not confined to the cockpit — it expands far beyond.
“Driving is just the beginning. Our aim is to create a complete multi-sensory experience complete with moments that connect us emotionally with our fans,” he explains, capturing the brand’s holistic vision for the future.
This fourth instalment is a sensory journey — a blend of evocative imagery, candid interviews, and visceral sound — that not only celebrates a legacy but asserts Alpine’s relevance in the electric age. It’s a celebration of motion, memory, and emotion.
As the ‘Alpine, 70 Years’ series continues to unfold, it is clear that Rédélé’s dream has not only endured but evolved — powered by innovation, inspired by motorsport, and driven always by joy.
Because at Alpine, having fun behind the wheel isn’t just part of the story. It is the story.
