Milton Keynes, 25 July 2025 – CUPRA is making its boldest statement yet on British soil with its appointment as Official Race Partner of the 2025 Marvel Fantastic Four London E‑Prix — the thrilling double-header finale of the ABB FIA Formula E World Championship, taking place at the ExCeL London on 26–27 July.
This landmark partnership marks a defining moment for CUPRA as it continues to stake its claim as a disruptive force in electric motorsport. Representing more than a branding exercise, the collaboration underscores the brand’s unrelenting drive to champion innovation, performance, and electrification on the world stage.
CUPRA KIRO: Racing with Purpose
CUPRA’s presence in Formula E has been dramatically elevated this season through its continued alliance with Kiro Race Co. The CUPRA KIRO team has electrified fans and competitors alike, not only with a standout copper-and-yellow livery revealed in Mexico City, but also with its determined on-track performances — including a breakthrough first podium in Tokyo and a victorious milestone win in Jakarta.
Beyond the circuit, the team is building cultural traction with strategic partnerships designed to capture the imagination of a new generation of motorsport fans. High-profile backing from actor Idris Elba, and an adrenaline-fuelled Gen3 EVO challenge between driver Dan Ticktum and YouTube superstar Mr Beast, are just some of the ways CUPRA is pushing boundaries and broadening appeal.
“This isn’t just about winning races — it’s about redefining the future of racing,” says Xavi Serra, Global Head of CUPRA Racing at CUPRA KIRO. “Being back in London for the season finale means a lot to the entire team, and we’re ready to leave it all on the track.”
Electrification at Full Throttle
True to its progressive DNA, CUPRA will showcase its electrified model line-up across the race weekend. The CUPRA Terramar, CUPRA Tavascan, and CUPRA Born will serve as Official Course Cars, embodying the brand’s fusion of performance, sustainability and unconventional design. Each model represents a milestone in CUPRA’s fast-evolving journey towards a fully electric future.
Marcus Gossen, Managing Director of SEAT and CUPRA UK, notes:
“London is the perfect platform for CUPRA to express its vision — a city where innovation meets electrification, and where performance has a purpose. This partnership reflects our commitment to shaking up the industry with a new breed of mobility: emotional, connected and fearless.”
A Fitting Stage for Formula E’s Grand Finale
As the only net-zero carbon certified motorsport series, Formula E continues to blaze a trail across global cities. The 2024/25 calendar has seen the championship traverse ten urban destinations, with the Marvel Fantastic Four London E‑Prix providing a spectacular season close — one that promises high drama, global attention, and an electric atmosphere.
CUPRA’s involvement not only affirms its place among the elite in electric racing, but also signals a bold intent to lead the charge into a new era of sustainable, high-performance motoring.
As the lights go out in London for the final time this season, CUPRA stands ready — not just to race, but to redefine what it means to lead in electric mobility.
