The automotive world has spoken – and the all-electric Volvo EX90 has emerged as the most impressive new luxury car of the year, clinching the 2024 World Luxury Car title at the prestigious World Car Awards, held ahead of the New York International Auto Show.
Outshining a highly competitive field, the seven-seat Swedish SUV captivated the 96-member jury of global motoring journalists with its serene driving experience, intelligent design, and class-leading interior refinement. This latest accolade further cements Volvo Cars’ position as a leader in premium electric mobility, and as a brand that continues to set benchmarks for safety, sustainability, and understated sophistication.
A Powerfully Quiet Revelation
Beneath the sculpted, wind-cheating exterior of the EX90 lies a 510-horsepower, twin-motor electric drivetrain that delivers more than just performance – it offers composure. During extensive international test drives, jurors experienced the EX90’s whisper-quiet cabin and confident handling, a testament to Volvo’s focus on long-distance comfort and driver engagement.
“The EX90 was up against some tough competition, but this award proves that it appeals to some of the most demanding customers across the world,” said Håkan Samuelsson, Chief Executive Officer of Volvo Cars. “We’re pleased to see the EX90 get the recognition it truly deserves.”
Where Form Meets Function – Seamlessly
At a glance, the EX90’s design might seem minimalist, but every curve and contour serves a purpose. Rooted in Scandinavian design principles, the front end is confidently sculpted yet softly rounded, channelling air efficiently for improved aerodynamics. Flush-fitting glazing and integrated features enhance both visual purity and performance.
A standout achievement in this design is the seamless integration of lidar technology – a vital component of Volvo’s advanced safety system. Mounted discreetly at the centre of the roofline beneath a low-profile housing, the lidar system works in concert with radars, cameras, and ultrasonic sensors to provide a 360-degree digital understanding of the car’s surroundings. It’s a triumph of form following function, where safety never compromises aesthetics.
Sustainable Luxury, Redefined
Inside, the EX90 reimagines what modern luxury can be. This is a cabin that doesn’t shout – it whispers sophistication. It’s also one of the quietest in its segment, offering a haven of calm for driver and passengers alike. A new generation of materials, including Nordico, underlines Volvo’s commitment to ethical and sustainable design. This innovative leather-free upholstery is crafted from recycled plastics and renewable forest resources from Sweden and Finland, setting a new benchmark for premium interiors.
Natural wood trim – softly illuminated from behind – and advanced LED lighting that mimics the full spectrum of natural sunlight further elevate the sense of serenity and connection with the outside world.
Practicality, Elevated
The EX90’s intelligent packaging includes a true seven-seat layout – a rare feature among electric SUVs in the luxury space. Even with all three rows in use, the boot offers 324 litres of space. Fold the third row, and the capacity swells to 697 litres – proof that elegance and practicality can coexist beautifully.
A Legacy of Recognition
With this latest honour, Volvo adds another jewel to its crown at the World Car Awards. The brand previously took home the 2018 World Car of the Year for the XC60, and earlier this year, the World Urban Car title for the compact EX30. Notably, Håkan Samuelsson was also named the inaugural World Car Person of the Year in 2018 – a fitting nod to the visionary leadership guiding Volvo through its electric renaissance.
The Verdict
The Volvo EX90 isn’t just a new luxury car – it’s a manifesto for the future of premium motoring. Rooted in Scandinavian design, powered by cutting-edge electric performance, and driven by a commitment to sustainability and safety, it exemplifies everything a modern luxury SUV should be.
In a world increasingly defined by conscious choices and refined expectations, the EX90 is not just the World Luxury Car of the Year – it’s the car luxury buyers have been waiting for.
