Luxury modifier set to debut three world-first builds alongside a bold seven-car lineup in collaboration with Vossen Wheels and Yokohama Tyres.
Milton Keynes, UK – June 25, 2025 – At this year’s Goodwood Festival of Speed, Urban Automotive is set to redefine automotive luxury with its most extensive and ambitious display to date. From 10 to 13 July 2025, the renowned bespoke vehicle modifier will take over stand numbers 3, 4, 9 and 10 with an exclusive seven-car showcase, highlighted by the global debut of three brand-new, head-turning models.
In partnership with premium wheel manufacturer Vossen Wheels, and equipped with the latest high-performance tyre technology from Yokohama, each vehicle exemplifies Urban’s ‘OEM+’ philosophy — a design approach that enhances the base vehicle’s identity while injecting elevated levels of individuality and performance.
Debut 1: Rolls-Royce Cullinan Series II – Redefined by Urban
Taking centre stage is the reimagined Rolls-Royce Cullinan Series II, representing the zenith of opulence and engineering artistry. Urban Automotive’s in-house craftsmen have redefined the Cullinan with sophisticated, hand-laid carbon fibre detailing and 24-inch UV-8 fully forged Vossen wheels. As the first Rolls-Royce model to be transformed by Urban, the Cullinan has already gained celebrity favour, including high-profile customers such as Scott Disick — and this new iteration is set to raise the bar yet again.
Debut 2: Range Rover Sport XRS – Extreme Road Series
The second debut sees the world premiere of the Range Rover Sport XRS, an audacious evolution of the luxury SUV that fuses muscular road presence with high-performance detailing. Urban’s Extreme Road Series features include a wide-track body kit, bespoke carbon fibre elements, Recaro sports seating, and a dramatic rear diffuser with a central exit exhaust system. A bold red and black leather interior and exclusive branding complete this powerful, purpose-built design statement.
Debut 3: Urban Widetrack Heritage Series Soft-Top
In a rare marriage of nostalgia and innovation, Urban presents a soft-top variant of the Land Rover Defender 90, co-developed with Dutch automotive atelier Heritage Customs. The Widetrack Heritage Series Soft-Top channels retro charm while receiving Urban’s signature modern enhancements. This exclusive, limited-edition model promises to be a festival favourite, with full details expected to be revealed during the event.
Completing the Lineup: A Celebration of Bespoke Craft
Mercedes-Benz G-Wagon Widetrack
Urban’s 30th Widetrack programme, based on the Mercedes-Benz G-Wagon W465, brings a bolder, more deliberate aesthetic to the legendary off-roader. Handcrafted using advanced design techniques and lightweight materials, the build celebrates over a decade of Urban’s design evolution.
Signature Series Land Rover Defender V8 Widetrack
Finished in a striking Teak Brown exterior with a matching waffle-stitched brown leather interior, this Signature Series Defender features Recaro seats and a distinctly retro vibe. It’s a masterclass in texture, tone, and tactile appeal.
Range Rover Sport Widetrack
Fitted with wide arch extensions, a carbon fibre bonnet, and a striking rear diffuser, Urban’s take on the Range Rover Sport is as aggressive as it is refined. Skid plates and aluminium exhaust tips engraved with the Urban logo provide a final flourish.
Range Rover L460 Widetrack
Urban’s Widetrack programme continues on the latest-generation Range Rover L460, featuring carbon fibre front and rear bumpers, a rear spoiler, widebody arch package, and 24-inch alloy wheels. It’s a statement of authority on and off the road.
“Our OEM+ design philosophy, engineering talent, and the investment we’ve made in producing our own high-quality carbon fibre have changed perceptions of bespoke vehicle modifications,” said Simon Dearn, Founder of Urban Automotive. “This stunning collection of luxury vehicles Reimagined by Urban will be a highlight of Goodwood this year.”
With a record-setting presence at Goodwood and an enviable portfolio of custom vehicles, Urban Automotive continues to lead the charge in high-end automotive modification — where craftsmanship meets performance, and design knows no bounds.
