10 April, London – The eighth episode of Women in the Driving Seat, the compelling new podcast from Auto Trader, hits all podcast platforms today, continuing its mission to challenge, empower and inspire. Hosted by Auto Trader’s Editorial Director and award-winning motoring journalist Erin Baker, this week’s episode welcomes two women who are helping steer one of Britain’s most iconic heritage brands firmly into the future: Tracy Greaves, CEO of the Goodwood Art Foundation, and Patricia Dickie, Customer and Innovation Director for Goodwood.
Together, they discuss everything from the launch of the Goodwood Art Foundation to how real change can only come from authenticity—not tokenism. It’s a conversation that strips back the stereotypes and tackles the big question head-on: Is Goodwood really just a stuffy estate clinging to the past?
Patricia doesn’t hesitate: “It’s never felt pale, or male, or definitely not stale… and actually, you know, Tracy and I wouldn’t have lasted 10 minutes if it had been.”
Driving the Goodwood Legacy Forward
Goodwood, synonymous with world-class motoring events like the Festival of Speed and the Revival, may be steeped in history, but as this episode makes clear, it’s also a living, breathing institution constantly evolving to stay relevant in a rapidly changing world.
“Standing still just isn’t an option,” Patricia explains. “The drive to make things fresher, newer, better—it’s part of our DNA. And when it comes to electric vehicles, for instance, it would be remiss of us not to be in the thick of it.”
For Tracy, the art of staying relevant begins with bold questions. “The big question was: if you’re sat here in 25 years’ time, what does the Festival of Speed look like? Because we need to answer that now—and start driving that change today.”
Diversity and Inclusion—Beyond the Buzzwords
One of the most powerful threads running through the conversation is the shared belief that diversity and inclusion are not just corporate checkboxes—they are fundamental to Goodwood’s future.
“We’re not virtue signalling. We’re just doing better all the time,” says Patricia, candidly addressing the estate’s ongoing efforts to create a truly inclusive workplace. From translating job adverts into Polish to better connect with the local community, to ensuring visual representation in content and recruitment, she explains, “It’s about people seeing themselves—being welcomed, being part of it.”
Tracy adds, “Having a D&I policy is one thing, but training people to really understand what that looks like in practice—that’s where the value lies.”
Art, Access and the Power of Opportunity
With the recent launch of the Goodwood Art Foundation, there’s a renewed focus on bringing creativity into communities that often go unheard and unseen.
“Art isn’t taught as a mainstream subject in schools anymore,” Tracy notes. “But particularly in schools with the highest rate of free school meals—we’re asking, how do we take those children and really put them in an environment where they can be creative?”
It’s a deeply personal mission that speaks to the wider ethos behind both women’s leadership: creating access, fostering curiosity, and never settling for the status quo.
Quick-Fire Insight: The Podcast Pit Stop
No Women in the Driving Seat episode would be complete without the ever-popular Podcast Pit Stop—a rapid-fire round that offers a snapshot of the guests beyond the boardroom. From larks versus owls to where they leave their phones at night, it’s a brief yet revealing moment of light-heartedness that reminds us these change-makers are human too.
A Must-Listen for Anyone Who’s Ever Felt Like an Outsider Looking In
Episode eight of Women in the Driving Seat is a refreshing, insightful, and above all, honest look at what it means to innovate while preserving tradition. It’s for anyone who’s ever wondered what really goes on behind the gates of Goodwood—and for everyone who believes that the future of motoring should include us all.
