Thule South Africa is making significant strides in the outdoor gear market with the launch of three new products that embody the brand’s ethos of “Bring your life.” This expansion not only reinforces Thule’s commitment to enhancing outdoor experiences but also follows a remarkable year marked by multiple accolades, including the prestigious title of Red Dot: Design Team of the Year 2024.
Celebrating Design Excellence
Earlier this year, Thule was celebrated by the judges of the 2024 Red Dot Design Awards for its outstanding achievements in product design. This recognition is a testament to Thule’s philosophy of encouraging individuals to embrace their passions—whether skiing, biking, or spending quality time with family. The integration of these products creates a cohesive lifestyle ensemble, allowing users to explore the outdoors with confidence and style.
Moreover, Thule’s success was further cemented by winning 12 iF Design Awards this year, marking a record-breaking achievement for the Swedish outdoor brand. Among the awarded products are the Thule Allax dog crate, the towbar-mounted Thule Outset tent, and an updated version of the iconic Thule Motion 3 cargo box, all now available in South Africa.
Thule Allax: Safety and Comfort for Your Furry Friends
Traveling with pets can pose significant risks, especially if they are not securely confined. The Thule Allax dog crate offers a secure and comfortable solution for traveling with four-legged family members. Extensive crash testing led to the development of an innovative crumple zone that protects both passengers and pets during a collision.
The Allax is thoughtfully designed with features that enhance usability and safety. Rounded edges ensure a snug fit in various vehicles, and the adjustable depth allows for a customized fit in the boot. The crate’s gas-strut door facilitates easy access, while a built-in lock adds an extra layer of security. A window allows pets to enjoy the scenery while remaining safely contained, making the Thule Allax a perfect travel companion available in ten sizes.
Thule Motion 3: Style Meets Functionality
As modern vehicles continue to evolve in design, the need for equally stylish cargo solutions has emerged. Enter the Thule Motion 3, a new addition to Thule’s renowned line of rooftop cargo carriers. This product seamlessly blends space, efficiency, and contemporary aesthetics, available in sleek Black or Titan finishes.
Designed with aerodynamics in mind, the Motion 3 minimizes wind resistance, contributing to a more fuel-efficient journey. Its intuitive locking mechanism and dual-side opening—operable with one hand—offer unparalleled convenience without sacrificing security. The Thule Motion 3 is available in various sizes, including new low-profile options that complement the streamlined look of today’s vehicles.
Thule Outset: Redefining Tent Accessibility
The Thule Outset towbar-mounted tent introduces a novel approach to camping, providing comfort and ease of use for outdoor enthusiasts. This unique product mounts directly to a vehicle’s towbar, allowing for quick installation and spontaneous getaways.
Accessibility is a standout feature of the Thule Outset, designed with a low height for easy entry for everyone, including children and pets. Its spacious interior allows occupants to sit up comfortably, enhancing the camping experience. Setup is simplified—one person can mount the tent in under five minutes, and it can be detached from the vehicle while still set up for convenience.
Positioned behind the vehicle, the Thule Outset minimizes any impact on fuel economy while allowing the roof to remain free for additional gear. This innovative design is perfect for those who prefer to travel without roof-mounted equipment, ensuring an enjoyable journey.
A Lifestyle of Adventure
Thule’s latest offerings highlight the brand’s dedication to functionality and user-centric design. These products not only cater to the diverse needs of outdoor enthusiasts but also promote a lifestyle of adventure and exploration. Available at Thule Concept stores across South Africa, the new Thule Allax, Motion 3, and Outset tent join a comprehensive range of rooftop cargo carriers, bicycle racks, and accessories, empowering users to “Bring their life” into the great outdoors.
Whether it’s a family camping trip or a spontaneous weekend getaway, Thule’s innovative products are designed to enrich lives and facilitate unforgettable experiences, making outdoor exploration accessible and enjoyable for everyone.
