A name synonymous with time-honoured expertise, from over a hundred years of automotive excellence, combined with new age innovation – Cadillac is the embodiment of aspirational luxury – “the bold expression of excellence, strength and sophistication”. Driving a car of this caliber will soon be a reality for the discerning South African consumer, as Cadillac debuts in South Africa.
South Africa’s up and coming trend setters will take pleasure in driving the Cadillac, a vehicle that offers true individuality while embodying fashion and technology. A vehicle that offers style, status and sophistication that is subtle and unique, but not conceited. Driving a Cadillac is the new measure of success.
As Cadillac moves toward its second century, this innovative motoring organisation proudly continues a rich tradition of bringing sophistication, performance, safety and innovative technology to the market. 2007 see’s a new range of Cadillac models, marking an important milestone in Cadillac’s march back to prominence among the world’s finest luxury brands.
The SRX luxury SUV available from selected GM retailers boasts a luxurious interior, in addition to its award-winning performance. The interior components are cut, sewn and wrapped by hand, bringing extreme accuracy and attention to detail, together with the performance and prestige of this vehicle it is set apart from its’ competitors. The SRX not only provides for the adventurous 4×4 driver but also for suburban moms who are carting children, their friends and their bags from school to extra mural activities.
The Cadillac BLS, which was recently launched in South Africa, is a four-door sedan, with clear, sharply defined contours, striking wedge shape and elegant interior that continues Cadillac’s characteristic design language. “Premium is not a question of vehicle size but purely of excellence,” said Dr. Alf Bennett, Premium Channel Manager for General Motors South Africa. “And in this respect the Cadillac BLS will definitely be a top player in its league offering the dynamic driving performance customers have come to expect from the brand.”
Long known as the marqué of choice for people of power, Cadillac has been providing special vehicles, limousines and production models for presidents, first ladies, diplomats, kings, queens, foreign dignitaries and famous people all over the world for more than nine decades. Now South Africans finally have the opportunity to join this prestigious circle.
Cadillac is a true symbol of individuality and success, because its “more than a car, it’s a Cadillac.”
Cadillac is available at leading Cadillac Experience Centres around the country – Williams Hunt Fourways, Reeds N1 City, Key Pinetown, Premier Auto Bloemfontein and Westvaal Nelspruit.