At its National Dealer Conference held recently in Tenerife, Suzuki GB PLC named this year’s winners of its annual Dealer of the Year awards with Isle of Wight based dealer Leslie’s Suzuki being crowned overall National Dealer of the Year and Pearson Wemyss Bay awarded Best Customer Experience throughout the year.
Prior to the announcement, all dealerships within Suzuki’s nationwide network were evaluated using the same criteria to determine the Regional, National and Customer Experience winners. They were assessed on the percentage of target sales achieved, finance penetration percentage, Sales and Service Customer Experience, number of parts and quantity of accessories sold. The figures were then aggregated on a balanced scorecard to reveal the top dealer in each of the categories.
As well as Leslie’s Suzuki winning both National and Regional Dealer of the year accolades, five other businesses also received regional awards. These were Luscombe Suzuki (Leeds), C&M McDonald (Aberdeen), Horderns (Chapel-en-le-Frith), Brownings Suzuki (Melton Mowbray) and Pebley Beach (Cirencester).
Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “It is an honour to again recognise the achievements of our network over the last twelve months which was even more important due to challenging market conditions. We would like to congratulate all our award winners, they have shown exemplary standards of work and customer service, and without them, we would not be in the strong position that we find ourselves in today as we head into a new year and our vision for the future, starting with the all-new Swift Hybrid from next Spring.
Congratulations to all, we look forward to enjoying further success and another formal celebration together in 2024.”
Also celebrating at the Gala Dinner were 17 dealers that received their long service awards with the Suzuki brand. Ranging from 10 years through to an incredible 30 years as a Suzuki franchise, the award winners were as follows:
Long Service – 10 Years Sturgess of Leicester
Long Service – 10 Years Ian Grieve Suzuki
Long Service – 10 Years West End Suzuki
Long Service – 15 Years Monty’s of Sheffield
Long Service – 15 Years Richmond Motor Group
Long Service – 15 Years J & J Motors Bridgend
Long Service – 15 Years Glyn Hopkin Watford
Long Service – 15 Years Ponthir Road Suzuki Newport
Long Service – 20 Years Threeways
Long Service – 25 Years Stoneacre Suzuki Ackworth
Long Service – 25 Years Drayton Motors
Long Service – 25 Years Builth Wells Garages Ltd
Long Service – 25 Years Pearson of Wemyss Bay
Long Service – 30 Years Motor Mall Guernsey
Long Service – 30 Years Motor Mall Jersey
Long Service – 30 years Pentraeth Automotive
Long Service – 30 Years Blackshaws Garage.
National Dealer of the Year 2023 Leslie’s Suzuki
Region A Dealer of the Year 2023 C & M McDonald
Region B Dealer of the Year 2023 Luscombe Suzuki Leeds
Region C Dealer of the Year 2023 Horderns
Region D Dealer of the Year 2023 Leslie’s Suzuki
Region E Dealer of the Year 2023 Browning Suzuki
Region F Dealer of the Year 2023 Pebley Beach Cirencester
Customer Experience Award 2023 Pearson of Wemyss Bay
