Start Rescue, one of the UK’s leading independent vehicle recovery specialists, has secured the highly respected Which? Trusted Trader status, reinforcing its position as a professional and trustworthy service that delivers roadside assistance exactly where and when motorists need it most.
The Trusted Trader endorsement, created and assessed by the consumer champion Which?, is designed to help consumers identify reputable traders who meet the highest professional and financial standards. Phil Amy, Commercial Director at Which?, commented:
“We’re delighted to welcome Start Rescue as a Which? Trusted Trader for their roadside recovery services. Consumers using the service to find skilled professionals can book with confidence, knowing those who receive our stamp of approval have passed a rigorous assessment process.”
The endorsement process is far from superficial. Which? undertakes detailed financial health and credit checks and a comprehensive assessment conducted by one of its Trading Standards–qualified assessors. This includes a ‘business MOT’ evaluating breakdown policy wording, compliance procedures, and direct interviews with vehicle recovery operators to ensure exemplary customer service standards are consistently upheld. Customer feedback is also surveyed to verify that high satisfaction claims are supported in practice.
Lee Puffett, Managing Director of Start Rescue, reflected on the achievement:
“Which? is such a trusted source of expert consumer advice and independent information that we wanted to secure their Trusted Trader status. All Start Rescue network members have the in-depth knowledge to support your vehicle, but it’s also vital to have the extra reassurance that where and when you need help at the roadside, the support is also completely verified and trustworthy.”
Start Rescue’s recognition doesn’t stop there. Part of the Call Assist family, which provides breakdown cover across the UK and Europe, the company has held Which? Recommended Provider status for an unparalleled seven consecutive years. This sustained recognition underscores Start Rescue’s commitment to quality, professionalism, and customer satisfaction in the vehicle recovery sector.
Independent consumer advocacy remains central to Which?’s mission. With 1.35 million members and supporters, the organisation operates on a simple ethos: to make life simpler, fairer, and safer for everyone. Only businesses that excel across their rigorous assessment process earn the benefits of Trusted Trader endorsement, making it a mark of exceptional reliability.
The accolades for Start Rescue extend beyond Which?. The company holds a 4.6-star Trustpilot rating, a five-star Defaqto** rating for its three-star policy, and was awarded Best Breakdown Cover Provider in the Finder Customer Satisfaction Awards 2024, achieving a 4.9 out of 5 satisfaction score and a 94% recommendation rate.
For motorists, this combination of independent verification, consistent performance, and positive customer feedback means Start Rescue is not only skilled at vehicle recovery, but fully trusted to deliver when it matters most.
