Renault 41st Deauville American Film Festiva
- Renault is reaffirming its support for the 41st Deauville American Film Festival, held from September 4 to 13. The French carmaker has been an official partner of the event for 16 years, serving to generate media buzz on the other side of the Atlantic.
- Festival VIPs will be escorted to the foot of the red carpet every day by the most prestigious Renault cars. This year, that task will be completed by a fleet of twelve Renault New Espace Initiale Paris and seven Latitude models.
- Renault will also be exhibiting an “image” fleet, including several new Kadjar crossovers, near the famous Hôtel Normandy Barrière.
- Renault also sponsors other film festivals, including Cannes, Lyon, Angouleme, Cabourg and Marrakesh, and enjoys a singular relationship with the world of cinema, initiated 130 years ago at a time when the first Frères Lumière studios stood next to the Boulogne-Billancourt production sites
Actor Kevin Spacey: 2015 Renault ambassador
To support the launch of New Espace, Renault called on Kevin Spacey to star in its advertising campaign. Since mid-April, the high-profile ambassador, whose successes include American Beauty and Usual Suspects, has been extolling the comfort, materials and comprehensive equipment of the brand’s new crossover.
“It is with evident pleasure that we return to Deauville every year, to celebrate a Festival that is dear to our hearts in a region that means a lot to us, as home to several of our plants including Cléon, Sandouville and Dieppe.” Claude Hugot, Head of Public Relations for the Renault-Nissan Alliance
Renault’s passion for Cinema
Louis Renault was one of the first manufacturers to see the cinema as a new way of communicating on his products. The Lumière brothers and their workshops were just a few streets away from Renault in Boulogne-Billancourt, outside Paris. This close proximity helped to forge the unique ties that made Renault a partner of choice both for actors and directors. Today, some 200 productions for television or the cinema are shot every year with a dedicated fleet of 40 brand vehicles.
