London’s Oxford Street is about to trade its usual retail rhythm for the hum of electric performance, as Becky Evans takes centre stage at Maison Renault with a challenge that blends competition, spectacle and cutting-edge innovation. Known to her millions of followers as “Queen B”, Evans will set the benchmark lap time on a Renault 5 Turbo 3E simulator, daring visitors to match her pace in an experience that brings virtual driving thrillingly close to reality.
Set within Future Stores, Maison Renault transforms a prime stretch of the capital into a living, breathing showcase of Renault’s electric future. At its core sits the Renault 5 Turbo 3E, a 555 hp all-electric performance machine that channels the spirit of its rally-bred predecessor into something altogether more futuristic. It is not merely a car on display but the beating heart of an immersive environment designed to pull visitors into Renault’s evolving story.
Evans’ appearance on Saturday 18th April marks the high point of the activation, as she lays down the official lap time in front of a live audience. It is a moment that blends theatre with motorsport tension, setting the tone for a week-long challenge where members of the public can step into the simulator and attempt to dethrone her. The reward is not just bragging rights, though those will carry their own currency, but a collection of prizes that elevate the stakes. The fastest driver overall will walk away with tickets to the Goodwood Festival of Speed, while daily winners can claim radio-controlled Renault 5 Turbo 3E models. Those who manage to edge past Evans’ time may find themselves rewarded on the spot.
For Evans, the challenge is as much about connection as competition. Her rise as one of the UK’s most recognisable automotive personalities has been built on an ability to translate performance car culture into something engaging and inclusive. Her recent collaboration with Renault, including time behind the wheel of the original Renault 5 Turbo, has only deepened that narrative, bridging heritage with the brand’s electric ambitions. The simulator, she suggests, offers a glimpse into something special, hinting that even a digital taste of the Renault 5 Turbo 3E’s capabilities will be enough to ignite excitement.
The broader Maison Renault experience expands far beyond the simulator. Visitors are invited into a carefully curated space where the Renault 5 E-Tech electric, Renault 4 E-Tech electric and Renault Twingo E-Tech electric sit alongside the Turbo 3E, forming a cohesive vision of accessible, characterful electrification. Large-format digital displays unpack the technology and design behind each model, while a programme of live entertainment and interactive features ensures the space feels more like a cultural hub than a traditional showroom.
This fusion of lifestyle and automotive storytelling is central to Renault’s approach. By bringing its vehicles into a setting that feels alive with energy and creativity, the brand shifts the conversation from specification sheets to lived experience. It is a strategy that resonates particularly well with a new generation of drivers, for whom cars are as much about identity and engagement as they are about transport.
Running from 18th to 26th April, the activation is expected to draw thousands of visitors, each stepping into a world where electric innovation is not just explained but felt. Whether they come to admire the design, explore the technology or chase a leaderboard-topping lap time, guests will find themselves part of a dynamic encounter that captures the evolving spirit of Renault.
And somewhere within that space, a clock will keep ticking, quietly challenging every participant to go faster, brake later and find that elusive perfect lap. Because in the end, the real magic of Maison Renault lies in its invitation to step forward, take the wheel and see just how close you can get to Queen B’s time.
