With the winter school holidays on the horizon, Tiger Wheel & Tyre is steering family adventures in a new direction – one where safety meets excitement – thanks to the launch of its much-anticipated Ready. Set. GO winter campaign.
Running from 23 June to 9 August 2025, this limited-time initiative is more than just a seasonal promotion. It’s a celebration of safe travel, unforgettable road trips, and a touch of childhood joy. Customers who purchase four premium tyres sized 15 inches or larger will not only benefit from improved on-road safety – they’ll also drive away with a limited-edition LEGO® Speed Champions set, turning an everyday essential into a collectible keepsake.
“Winter holidays are all about family adventures, spontaneous getaways and road trips to remember,” says Farishta Singh, Group Marketing Executive at TiAuto Investments. “But safe travel starts with reliable tyres. With this campaign, we’re helping customers tick off a key safety check while giving them something fun to take home too, because whether you’re seven or seventy, everyone loves LEGO®.”
More Than Just a Tyre Purchase – It’s an Experience
The campaign’s name – Ready. Set. GO – captures the spirit of winter exploration and the anticipation of hitting the open road. Whether you’re planning a bush escape, a coastal cruise, or a high-altitude holiday, the message is clear: make tyre safety your first pit stop.
Qualifying purchases from leading brands including BFGoodrich, Bridgestone, Continental, General Tire, Goodyear, Hankook, Michelin, Pirelli, and Yokohama will score you one of the coveted LEGO® Speed Champions kits, available in-store and online while stocks last. It’s an exclusive reward that injects a sense of play into a practical decision.
Safety First – Always
Winter brings unique challenges to the road. Lower temperatures can reduce tyre pressure and traction, while wet or icy surfaces increase the risk of longer braking distances and reduced handling. That’s why Tiger Wheel & Tyre is using this campaign not just to reward customers, but to reinforce a crucial message: don’t compromise on road safety.
Tiger Wheel & Tyre’s expert technicians are on hand to conduct complimentary tyre and battery checks, helping motorists prepare their vehicles before hitting the road. These free checks – available at all stores across South Africa and Botswana – offer peace of mind ahead of holiday travels.
Expert Tips for Safer Winter Driving
The brand is also sharing timely advice to help families stay safe during their seasonal journeys:
- Tyre pressure & tread depth: Keep tyres inflated to the correct pressure and ensure tread depth exceeds the legal minimum of 1.6mm – the more tread, the better the grip.
- Battery health: Cold weather can compromise battery performance. If your battery is older than three years, have it checked.
- Emergency essentials: Carry a winter kit with a torch, jumper cables, reflective triangle, mobile charger, drinking water and warm blankets.
- Adapt your driving: Winter roads require extra caution. Slow down, increase following distances, and drive smoothly to avoid skidding.
Make the Most of the Holiday Season
At Tiger Wheel & Tyre, trusted expertise, award-winning service and a nationwide footprint come together to ensure your journey is as smooth and secure as possible. From tyre fitment to safety advice, every customer interaction is an opportunity to put families first – and this winter, to add a dash of fun while doing it.
So, before you punch in your holiday destination and pack the padkos, visit your nearest Tiger Wheel & Tyre to take part in the Ready. Set. GO campaign. Because while safety should always come first, there’s no harm in adding a limited-edition LEGO® Speed Champions kit to your travel checklist.
For more information or to locate your nearest store, visit www.twt.co.za.
Hurry – campaign ends 9 August 2025 or while stocks last!
