In a seamless fusion of precision engineering and haute couture customisation, ABB’s pioneering PixelPaint technology has officially begun operation at the Mercedes-Benz plant in Sindelfingen, Germany. First to benefit from this cutting-edge system is the Mercedes-Maybach SL 680 Monogram Series – a model that exemplifies exclusivity and showcases the transformative power of ABB’s innovation in automotive personalisation.
A New Era in Automotive Paint Technology
Deployed to complement existing conventional painting processes at the prestigious Sindelfingen site, PixelPaint offers something previously unimaginable in the automotive industry: paint application with inkjet-level precision and zero overspray.
“PixelPaint uses an award-winning paint head similar to an inkjet printer that can apply large areas of colour as well as precise details with complete accuracy,” explains Joerg Reger, Managing Director of ABB Robotics Automotive Business Line. “In an entirely automated process that requires no manual intervention, the technology opens new possibilities for vehicle manufacturers… while also reducing emissions.”
At the core of this breakthrough is a paint head embedded with over 1,000 individually controlled micro-nozzles, mounted to ABB’s sophisticated IRB 5500 robotic arm. Combined with ABB’s 3D vision system and its proprietary RobotStudio® software, PixelPaint tracks the vehicle’s surface with remarkable proximity, ensuring 100% paint transfer efficiency. This means no airborne misting, no masking, and no waste – just intricate design perfection, every single time.
Mercedes-Maybach SL 680 Monogram Series: An Instant Icon
The first model to benefit from this technological marvel is the Mercedes-Maybach SL 680 Monogram Series, an ultra-luxurious roadster that now offers an optional obsidian black hood embellished with a delicate Maybach motif in graphite grey. This bold visual signature would be virtually impossible to achieve using traditional spray techniques without excessive masking and manual intervention.
“With PixelPaint, we are setting a new benchmark in painting technology,” notes Arno van der Merwe, Head of Production Planning at Mercedes-Benz AG. “This forward-looking technology raises us to a new level in individual coatings. It enables exclusive product results for our demanding customers.”
Indeed, this isn’t just a manufacturing upgrade – it’s a clear statement that Mercedes-Benz intends to lead the era of bespoke luxury, where individual expression is woven seamlessly into the production process.
Sustainability Meets Sophistication
PixelPaint’s environmental benefits are equally compelling. With no overspray and a completely automated single-pass application, the system eliminates unnecessary paint waste, reduces VOC emissions, and cuts down on energy-intensive processes like masking and repeated trips through the paint line.
The technology is part of ABB’s broader strategy to digitalise and decarbonise automotive manufacturing, alongside innovations like the RB1000i-S atomizer, which achieves up to 99% paint transfer efficiency.
“The success of this project was only possible due to the close cooperation between ABB, high-quality paint supplier PPG, and the Mercedes-Benz team,” says Dr. Julia Schuchardt, Head of Process Development, Coating Technology & Corrosion Protection at Mercedes-Benz AG. “Looking ahead, we are already developing the application to offer more colours and motifs to our customers.”
Engineering Tomorrow’s Factory Today
PixelPaint represents more than just a technical achievement – it’s a harbinger of factory digitalisation and sustainable luxury. As ABB Robotics & Discrete Automation continues to evolve with solutions spanning robots, AMRs, and integrated software platforms, it’s reshaping what’s possible in automotive production.
With operations in over 100 locations across 53 countries, and a team of around 11,000 people, ABB’s commitment to enabling manufacturers to operate leaner, cleaner, and more flexibly is not just rhetoric – it’s reality.
