OMODA&JAECOO UK has secured a standout position in the latest National Franchised Dealers Association (NFDA) Dealer Attitude Survey, ranking number one in the UK for current profit return from representing the franchise. The result marks a significant milestone for the brand house as it continues its rapid expansion across the British automotive market while strengthening relationships with its retail partners.
The latest NFDA findings reinforce the momentum behind OMODA&JAECOO UK’s dual-brand strategy, with retailers also ranking the manufacturer number one for future profit return. This dual recognition reflects growing confidence in the long-term commercial sustainability of the franchise model, particularly as dealers navigate ongoing pressures from rising operational costs, evolving consumer demand and increased market competition.
Strong performances across key commercial indicators further underline the brand’s position. Retailers placed OMODA&JAECOO UK first for current bonus and rebate structures, as well as total margin on new vehicles, highlighting a retail environment that is increasingly viewed as financially attractive and transparent. The brand also ranked second for the ability to meet new car targets in current market conditions, suggesting that volume expectations are being set at realistic and achievable levels.
Marketing and communication efforts also stood out, with both OMODA and JAECOO product advertising rated top among all original equipment manufacturers. This reflects the growing visibility of both brands as they build awareness in a crowded UK automotive landscape, where clear product positioning and consistent messaging are critical to driving consumer engagement.
Overall, the results highlight a broader shift in retailer sentiment. OMODA&JAECOO UK has been recognised for balancing growth ambition with commercial practicality, a combination that continues to resonate strongly with dealer groups seeking stability and profitability in a volatile market environment. This is particularly notable given the brand’s relatively recent entry into the NFDA rankings, where it debuted in fourth place in its first appearance in late 2025 before climbing further in the latest survey.
The brand’s rapid expansion is also reflected in its growing retail footprint, which has increased from 91 dealerships at the time of its first NFDA appearance to 136 today. This expansion supports a combined UK market share of 4.79%, signalling strong traction for the dual-brand strategy as it continues to scale nationally.
Underpinning this growth is a comprehensive ownership proposition, including a 7-year or 100,000-mile warranty and roadside assistance through RAC across the UK and Europe. This long-term customer assurance is designed to support both buyer confidence and dealer sustainability, reinforcing the brand’s focus on aftersales value as well as upfront vehicle sales performance.
Gary Lan, CEO of OMODA&JAECOO UK, said the latest results reflect the brand’s commitment to building a sustainable and collaborative retail model. He emphasised that profitability and partnership remain central to the company’s strategy, and that ongoing expansion will continue to be guided by retailer feedback and market realities.
The NFDA Dealer Attitude Survey remains one of the most influential indicators of manufacturer and retailer relationships in the UK automotive sector, offering a long-standing benchmark for performance and sentiment across the franchised dealer network.
