London, 1 April 2026 – OMODA UK has unveiled a bold new chapter in its brand story, rebranding as FOMODA, a purposeful nod to the “Fear of Missing Out” now felt across its 122-strong retail network. The change coincides with surging demand for the brand’s flagship SUV, the OMODA 9 SHS-P, which has captured customer attention like never before.
Dealers report unprecedented footfall in showrooms, fully booked test-drive schedules, and customers moving swiftly from curiosity to purchase. What began as traditional launch interest has evolved into an immediate sense of urgency, reflecting the excitement surrounding the brand’s most advanced and premium model to date. Urban retail centres and key dealer locations have been at the forefront of this heightened engagement, with prospective buyers eager to experience the vehicle firsthand.
Immy McReady, Head of Trends at OMODA UK, commented: “We’re seeing customers come in for a first look at the OMODA 9 and very quickly move from curiosity to decision. It’s becoming a familiar pattern — people don’t just want to see it; they don’t want to miss it. We’ve had more than a few conversations that start with ‘I’ll think about it’ and end with ‘when can I collect it?’ That’s where the idea of FOMODA came from — it captures that shift in sentiment perfectly.”
From today, 1 April 2026, customers will see the FOMODA rebrand rolled out across the UK, including new badges on vehicles. The transformation marks not just a change in name, but a reflection of the brand’s connection with a market increasingly driven by immediacy, desire, and the unmistakable allure of the OMODA 9 SHS-P.
