At Auto China 2026 in Beijing, OMODA&JAECOO didn’t just arrive, it orchestrated an entrance. Against a backdrop of sound, light and kinetic energy, the fast-rising brand marked a defining moment in its young history, surpassing one million global users while unveiling the next step in its product evolution.
Barely three years since its founding under Chery International, the brand has moved with unusual velocity, building a global footprint that now stretches across key markets including the UK, where it has rapidly established itself as one of the fastest-growing automotive names. That momentum was unmistakable at this year’s show, where OMODA&JAECOO fused product, performance and cultural expression into a single, immersive narrative.
At the centre of the showcase stood the OMODA 4, a compact urban model that signals the brand’s future direction in both design and technology. Confirmed for a UK launch in the fourth quarter of 2026, the new model was presented with a full hybrid SHS-H powertrain, expanding on the system first introduced earlier this year. The approach reflects a pragmatic balance between efficiency and performance, tailored to increasingly tech-conscious, city-focused drivers.
Visually, the OMODA 4 carries forward the brand’s ‘art in motion’ philosophy, with a sharply sculpted exterior that feels dynamic even at rest. Inside, the emphasis shifts to digital fluency. A connected, user-centric cabin integrates intuitive displays and seamless interfaces, supported by advanced driver assistance systems and always-on connectivity. It is a space designed not simply for driving, but for interaction, where technology becomes an extension of the user rather than a layer to navigate.
Yet it was not only the car that drew attention. OMODA&JAECOO’s stand pulsed with a carefully curated musical experience, transforming the traditional motor show environment into something closer to a live cultural installation. Sound became structure, shaping the flow of visitors and anchoring the brand’s identity in something more emotional than technical specifications alone. The effect was deliberate, reinforcing its connection with a younger, globally minded audience that values experience as much as engineering.
That philosophy extends beyond the show floor. To commemorate its one million user milestone, the brand has announced the OMODA Global Music Festival, set to take place at its headquarters in Wuhu, China. Positioned as a convergence of music, creativity and community, the event reflects a broader strategy to build an ecosystem around shared passions rather than products alone. Live performances, interactive installations and cross-cultural exchanges are expected to form the backbone of the experience, turning a celebration into a platform for engagement.
Technology, naturally, plays a central role in this vision. In collaboration with AiMOGA Robotics, OMODA&JAECOO introduced advanced robots designed to interact with visitors throughout the event. These machines do more than demonstrate capability; they act as facilitators of connection, greeting guests, guiding experiences and adding a tangible layer to the brand’s future-facing narrative. It is a subtle but significant shift, where innovation is not confined to the vehicle, but extends into the entire user journey.
The milestone arrives alongside tangible commercial success. In the UK alone, OMODA&JAECOO recorded 17,951 vehicle registrations in March, a notable achievement for a brand that has been on sale for less than two years. It is a figure that underscores both the speed of its ascent and the effectiveness of its positioning in a competitive market.
For Gary Lan, CEO of OMODA&JAECOO UK, the one million user mark represents more than scale. It signals the emergence of what the brand terms ‘the new LOHAS’, a community defined by lifestyle, openness and shared values. The Global Music Festival, he suggests, is an extension of that idea, blending technology, culture and social connection into a single, cohesive experience.
As OMODA&JAECOO continues to expand, Auto China 2026 offered a clear statement of intent. This is not simply a manufacturer chasing volume, but a brand intent on shaping a broader cultural footprint, where cars, technology and community intersect. The OMODA 4 may be the latest product to carry that vision forward, but the message surrounding it is larger, and far more ambitious.
