Norton Motorcycles Introduces EV Salary Sacrifice Scheme, Offering Up to 40% Savings on Electric Cars
Norton Motorcycles, a venerable British icon with over 125 years of history in motorcycle craftsmanship, is embracing the future with an innovative EV salary sacrifice scheme. Partnering with DriveElectric, Norton is empowering its employees to transition to electric vehicles (EVs) with substantial cost savings of up to 40%.
Founded in 1898, Norton Motorcycles boasts a rich legacy with eight World Championships and 94 TT victories. Now, alongside its development of an electric motorbike, Norton is enhancing its sustainability efforts by enabling its employees, affectionately known as ‘Nortoneers’, to opt for electric cars through a salary sacrifice program. This initiative not only reduces the carbon footprint collectively but also enhances employee benefits within the company.
Rob Ridgway, Head of Human Resources at Norton Motorcycles, expresses enthusiasm for the scheme: “As a leader at Norton, I see this as a pivotal step in fostering our workforce and advancing our iconic brand. While motorcycles already offer a sustainable mode of transport, providing ‘Nortoneers’ the option of electric cars via salary sacrifice amplifies our environmental commitment and adds a valuable perk for our dedicated team.”
DriveElectric offers an extensive range of EVs under their salary sacrifice program, catering to diverse preferences from compact city cars to spacious SUVs. The scheme allows employees to save significantly on an EV by exchanging part of their salary, reducing income tax and national insurance liabilities for both parties involved.
For instance, a 40% taxpayer could save £2,358 annually on a new MG4 SE or £3,317 on a Tesla Model Y Long Range compared to traditional leasing options. Norton Motorcycles further enhances this offering with DriveElectric’s ‘Complete’ package, including insurance, early termination protection, and an option for a Pod Point 7kW Solo 3 home charger with an exclusive EV tariff.
Beyond financial benefits, salary sacrifice facilitates a seamless transition to EVs with zero upfront costs and lower operational expenses. This approach not only aids in attracting and retaining top talent but also accelerates Norton Motorcycles’ progress towards achieving its net-zero goals.
Customers can conveniently explore, select, and order their EV online through DriveElectric’s platform, which operates round-the-clock. Businesses benefit from comprehensive oversight via the EV Hub, managing and monitoring all salary sacrifice leases effortlessly.
DriveElectric’s commitment extends to environmental sustainability with DriveElectric Plus, a smart charging solution that significantly reduces EV charging emissions by up to 89%. This initiative supports companies in meeting their net-zero targets while leveraging DriveElectric’s extensive EV expertise spanning over 15 years.
Mike Potter, Managing Director of DriveElectric, emphasizes the environmental impact: “Norton Motorcycles joining our roster of partners underscores the growing adoption of salary sacrifice schemes. Employees not only enjoy substantial cost savings but also contribute to climate change mitigation with zero tailpipe emissions. Our dedicated team ensures that Norton’s ‘Nortoneers’ receive expert guidance throughout their EV journey, reinforcing our commitment to sustainable mobility.”
DriveElectric, backed by a strategic partnership with Sumitomo Corporation, continues to pioneer EV adoption with tailored solutions for businesses and individuals. Since 2008, DriveElectric has been a driving force in facilitating cost-effective EV transitions, aligning with global sustainability goals and advancing low-carbon energy solutions.
