London, UK – For the second year in a row, Laureus, in partnership with Sportspro, has named Nissan one of the world’s most socially impactful brands in its Laureus Sport for Good Index.
The Index highlights Nissan’s positive influence on sports through a variety of initiatives, including its participation in the all-electric Formula E racing series and projects designed to help people with disabilities participate in sporting activities, such as the Nissan Possibilities Project in the United Kingdom.
Andrew Humberstone, Managing Director of Nissan GB, said: “We are delighted that the Nissan Possibilities Project has been recognised in this year’s Index, particularly as two of the projects originated here in the UK as part of our long-term initiative to support under-represented groups in society.
“In partnership with the Richard Whitehead Foundation, we have funded provision of running prosthetics to young people with leg amputation, limb-loss or limb difference to give them the freedom to run. We have also donated new chairs to Manchester City’s City in the Community Powerchair Football project, enabling more young people with disabilities to play the sport they love.
“I’m proud to work for an organisation that supports equity and equality of opportunity for all. We want to play a role in creating greater access and inclusion across a number of sports and bring about positive changes in our society.”
As the only automotive company named in the Index, the recognition acknowledged Nissan’s commitment to become a truly sustainable company and to contribute to a cleaner, safer and more inclusive world.
This is integral to the company’s long-term Nissan Ambition 2030 vision to empower mobility and beyond through electrification and vehicle intelligence technologies.
Launched in 2021, the Index celebrates 29 brands that, through collaboration, innovation and creativity, are making significant contributions across the 17 Sustainable Development Goals (SDGs) laid out by the United Nations.
Joji Tagawa, Nissan’s chief sustainability officer, said: “We are extremely proud to be recognized again by the Laureus Sport for Good Index, for our efforts to positively impact individuals and society through the power of sport. Sustainability is at the core of our business and is an enabler of our long-term vision. We will continue driving sustainability initiatives across our business that empower mobility and beyond.”
Formula E
Formula E Nissan’s continued involvement in the ABB FIA Formula E World Championship, including a commitment to Generation 3 of the sport for the next four seasons, is providing the ideal testing ground for the development of EV technology and showcasing the excitement of Nissan’s electrified future. The brand’s continued commitment to the all-electric series was spotlighted by Laureus, with Nissan encouraging consumer adoption of zero-emission electric vehicles through its participation in the championship.
Nissan Possibilities Project
In the UK, Nissan’s Possibilities Project, a company-wide, long-term sustainability initiative focusing on diversity and inclusion, has been integrated into the sponsorships with running (via London Marathon and Great Run Series) and Manchester City Football Club.
Working with the Richard Whitehead Foundation and Sported UK, Nissan is helping people with disabilities become more mobile and participate in sporting activities by providing running prosthetics (and other mobility equipment) and ongoing support, which aren’t widely accessible to all, to young people with limb loss, amputation or limb difference.
Through its partnership with City Football Group, Nissan has been working with Manchester City’s charity City in the Community to help young Powerchair footballers receive the equipment they need to play the game they love.
