Goodwood, West Sussex – 10–13 July 2025
At this year’s Goodwood Festival of Speed, MINI is set to steal the spotlight with MINI Street – a vibrant, immersive destination bringing the full MINI family to life through four unique and cleverly reimagined spaces: Cooper’s Corner Shop, Aceman Barbers, Countryman Farm Shop, and the JCW Workshop. Across four days of high-octane action, visitors can expect a celebration of MINI’s dynamic spirit, playful design, and performance-driven heritage – with plenty of surprises along the way.
MINI Street: A Curated Community Experience
More than just a stand, MINI Street is a buzzing neighbourhood of interactive experiences designed to reflect the distinct personalities of each MINI model. Whether you’re a die-hard JCW enthusiast, an all-electric urbanite, or an adventure-ready Countryman driver, there’s something for everyone in this vibrant, design-led space.
Cooper’s Corner Shop blends retail therapy with performance pedigree. Here, fans can explore the MINI Lifestyle collection and pick up festival-exclusive merchandise, while also viewing the MINI Cooper Electric and MINI John Cooper Works on display. It’s the perfect fusion of style and substance – the hallmark of MINI.
Next door, the Aceman Barbers introduces the bold and expressive MINI Aceman in unforgettable fashion. In partnership with award-winning grooming experts Ruffians, festival-goers can drop in for complimentary haircuts and beard trims. It’s a unique twist on car culture, and a fresh way to welcome the latest addition to the MINI family.
Over at the JCW Workshop, MINI honours its motorsport heritage and showcases its cutting-edge performance range. Visitors can admire the legendary 1964 Monte Carlo Rally-winning Mini alongside the all-new MINI John Cooper Works Aceman. There’s also a kid-friendly photo simulation experience, putting young fans in the (virtual) driver’s seat of a JCW for a taste of the adrenaline MINI is famous for.
In keeping with MINI’s adventurous spirit, the Countryman Farm Shop offers a slice of the great outdoors. Alongside two MINI Countryman models on display, visitors can tackle a full-scale climbing wall – a nod to the rugged versatility and off-the-beaten-track attitude of MINI’s largest model.
MINI Action, On and Off the Hill
This year, MINI is making a powerful statement on the Goodwood Hill. The entire MINI family will debut on Thursday, while the MINI John Cooper Works Electric and MINI John Cooper Works Aceman will tackle the iconic hill climb twice daily for the remainder of the festival – an electrifying showcase of MINI’s commitment to future-ready performance.
Exclusive MINI Lounge Access for Owners
MINI owners attending the festival will once again enjoy VIP treatment. By simply presenting their key fob or logging in via the MINI app, they gain entry to the MINI Owners Lounge – a stylish sanctuary offering comfort, refreshments, and exclusive insight into MINI’s world. Adding to the experience, Charlie Cooper, grandson of the legendary John Cooper, will deliver daily talks from the stand – offering a unique perspective on MINI’s performance DNA.
From heritage to haircuts, hill climbs to climbing walls, MINI Street at the 2025 Goodwood Festival of Speed is a bold, brilliant celebration of all things MINI. Whether you’re shopping, exploring, spectating or simply soaking it all in, it’s the place to experience the future of MINI – where innovation meets personality, and every corner offers something new.
