Mazda Southern Africa hosts laughter, learning and connection at The Forum, Hyde Park
Mazda Southern Africa has taken its people-first philosophy to new heights with the launch of its inaugural Omotenashi Day—a celebration inspired by the Japanese ethos at the heart of Mazda: “Your happiness is our happiness.”
Held at The Forum in Hyde Park, the event brought together Mazda’s entire team alongside the full dealer network—a first for the region. Omotenashi Day marked a milestone in dealer engagement, recognising the crucial role dealers play in delivering Mazda’s promise while reinforcing the sense of community that defines the brand in South Africa.
More than a concept, Omotenashi is a way of thinking that shapes how Mazda treats customers, colleagues, and the wider Mazda community. It emphasises personal, caring, and thoughtful interactions, placing people at the centre of every action. The philosophy inspires meaningful connections both internally among employees and externally with customers.
The day embodied these values through a lively programme of interactive learning, games, and shared experiences. Hosted by comedian and media personality Jason Goliath, the event was filled with laughter, energy, and heartfelt moments that highlighted Mazda’s human-centric culture.
“Our people and our partners are the heartbeat of Mazda,” said Deolinda da Costa, Head of Marketing and Communications at Mazda Southern Africa. “Omotenashi Day allowed us to live our philosophy in practice: showing care, fostering connections, and reminding ourselves that our service must always be thoughtful and human-centred. When we achieve this internally, it naturally flows into how we serve our customers every day.”
From thoughtfully designed activities to moments of recognition and reflection, the event captured the essence of Omotenashi: anticipating needs, valuing others, and going the extra mile with sincerity. By including dealer partners, Mazda Southern Africa reinforced its commitment to embedding this philosophy across its entire community.
As Mazda continues to grow in South Africa, Omotenashi Day represents a significant step in strengthening internal culture and dealer engagement, ensuring that every customer interaction reflects Mazda’s dedication to people-first principles.
For more information about Mazda or to locate your nearest dealership, visit www.mazda.co.za or follow @mazda_sa across social media:
- Instagram: @mazda_sa
- Facebook: @MazdaSouthernAfrica
- X: @Mazda_SA
About Mazda Southern Africa
Mazda Southern Africa is committed to transforming everyday driving into extraordinary experiences. Guided by a human-centric approach and emotional connection, Mazda vehicles are designed to evoke wonder and joy on every journey.
The brand’s ‘Wonderrrr Awaits’ philosophy celebrates unexpected moments of delight, blending advanced technology, refined craftsmanship, and seamless driving experiences. Through intuitive design, innovative safety features, and the harmony of Jinba Ittai—the unity between driver and vehicle—Mazda Southern Africa inspires curiosity, freedom, and enjoyment on every road.
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