Jetour South Africa has achieved a remarkable milestone just one year after entering the local market, securing Gold Status in the 2025 National Automobile Dealers’ Association (NADA) Dealer Satisfaction Index (DSI) survey. The accolade, which underscores the brand’s unwavering focus on dealer support and customer service, positions Jetour as a formidable new force in South Africa’s competitive automotive landscape.
Now in its 29th year, the NADA DSI survey is one of the most respected barometers of dealer satisfaction in the South African automotive industry. Drawing on over 1 500 responses from dealerships across the country, representing more than 85% of the national dealer network, the survey provides a clear reflection of how well manufacturers support their retailers across key performance areas.
The 2025 edition assessed brands on three core criteria:
- Dealer Friendly (20%)
- Investor Friendly (40%)
- Customer Friendly (40%)
Despite being the newest entrant among the brands listed in the Passenger and Light Commercial Vehicle (LCV) Segment, Jetour not only met expectations—it exceeded them. The brand claimed the top spot in four key categories, including an outstanding 100% Net Promoter Score (NPS), a definitive indicator that every participating Jetour dealer would recommend the brand to others. Additionally, Jetour was ranked among the top five in eight out of the 15 categories, showcasing a broad base of dealer satisfaction and trust.
This early success is no accident. From its earliest days, Jetour South Africa embedded strong dealer relationships into its core business strategy. By partnering strategically with a mix of major dealership groups and independent retailers, the brand ensured nationwide reach and service excellence from the outset.
“Strong support for our dealer network directly translates into better customer service, empowering our dealers to serve customers more effectively and efficiently. Being awarded Gold Status so soon after our launch is a true testament to the partnerships we have established within our growing dealer network, who are working alongside us to deliver exceptional experiences to South African customers,” says Nic Campbell, Vice President of Jetour South Africa.
This customer-first philosophy is now paying dividends on the ground. Sales of Jetour’s current model range—the Dashing and X70 Plus—continue to climb steadily, with both vehicles outperforming several long-standing rivals in their respective segments. With exceptional service delivery, forward-thinking product offerings, and a collaborative dealer network, Jetour is fast becoming one of the most dynamic and trusted automotive brands in South Africa.
As the local operation builds momentum, Jetour South Africa’s Gold Status achievement serves as a compelling signal to dealers, customers, and competitors alike: this is a brand with a clear vision, strong foundations, and a steadfast commitment to excellence.
