Ferrari Purosangue Wins Prestigious Compasso d’Oro Design Award
Milan, June 20, 2024 – Ferrari has once again affirmed its prowess in automotive design with the Ferrari Purosangue, marking a historic milestone by securing the prestigious Compasso d’Oro award. Presented by the ADI (Italian Association for Industrial Design) in Milan, the award ceremony celebrated the Purosangue as a groundbreaking achievement in automotive innovation and elegance.
Flavio Manzoni, Ferrari’s Chief Design Officer, accepted the award on behalf of the company, underscoring the Purosangue’s status as the fourth Ferrari to be honored by the ADI. Previous recipients include the F12berlinetta in 2014, the FXX K in 2016, and the Monza SP1 in 2020.
The jury of experts from ADI’s Permanent Design Observatory recognized the Ferrari Purosangue for its bold blend of advanced technology and innovative typological design, transcending traditional Gran Turismo categories to redefine luxury and performance in the automotive landscape.
Introducing the Ferrari Purosangue
The Ferrari Purosangue emerges as a trailblazer, introducing a new segment that pushes the boundaries of versatility and luxury. Designed with modern architecture, it seamlessly integrates Ferrari’s hallmark performance with unparalleled comfort. True to its name, Purosangue (Italian for thoroughbred) encapsulates the essence of Ferrari’s legacy.
Its athletic and dynamic exterior distinguishes it among four-door, four-seater automobiles, complemented by a spacious, luxuriously appointed cabin. Beyond being a pinnacle of speed and agility, the Purosangue marks Ferrari’s debut in the full four-seater category, ensuring exceptional comfort for all occupants without compromise.
