BROOKLANDS, UK — The Motor Industry Communicators Association (MICA) is charting a bold course into the future with its upcoming Masterclass on November 13, where the communications landscape of 2035 will take centre stage. Hosted at the historic Brooklands Museum, the event promises to be an unmissable opportunity for professionals seeking to understand — and thrive within — the evolving dynamics of automotive communications.
Bringing together influencer presenters and their agency leads, MICA’s latest Masterclass captures the pulse of a world where the boundaries between digital influence, media engagement, and brand storytelling are rapidly dissolving. With communications becoming increasingly immersive, data-driven, and purpose-led, the 2035 comms landscape will demand both creativity and adaptability — qualities that this event aims to cultivate.
Beyond the insights, MICA continues its tradition of blending professional growth with memorable experiences. As the venue is home to the legendary Concorde, attendees will be treated to an exclusive celebratory flight experience aboard the supersonic icon — a fitting metaphor for the event’s theme of “flying higher” in one’s professional journey.
The Masterclass schedule — now live via MICA’s newsletter — details a day rich in strategic discussions, interactive sessions, and networking opportunities. It’s an ideal platform for automotive communicators to share perspectives, exchange ideas, and prepare for the trends that will define the industry’s next decade — from AI-led storytelling and sustainability communications to the evolving role of influencers as brand partners.
For MICA, the mission remains clear: to develop the professional and social interests of international automotive members through high-impact training, thoughtful discussion, and powerful networking. Each Masterclass reinforces MICA’s commitment to aligning the communications craft with the dynamic, technology-driven standards of the global automotive industry.
As the sector races toward an electrified, connected, and intelligent future, MICA’s 2035 Comms Masterclass serves as both a guidepost and a launchpad. Attendees won’t just leave with sharper insights — they’ll leave inspired to fly higher.
