Tokyo, October 15, 2025 — Subaru Corporation has revealed its exhibit outline for the upcoming Japan Mobility Show 2025, promising a dynamic display that captures the brand’s dual identity: exhilarating performance and boundless adventure. Running from October 31 to November 9 (with press days on October 29–30), the event will see the world premiere of two STI concept models and the Japan premiere of the E-Outback (Trailseeker) concept, alongside the brand’s rugged Wilderness lineup and a nostalgic nod to Subaru heritage with the 1983 GL Family Huckster.
At the heart of Subaru’s booth lies the overarching theme, “Driving the Subaru Difference.” It reflects the brand’s ongoing pursuit of “Enjoyment and Peace of Mind,” a philosophy rooted in human-centred engineering and the emotional bond between people and their cars. This year, Subaru brings that philosophy to life through two distinct but complementary worlds — the Performance Scene and the Adventure Scene — each illustrating a different facet of Subaru’s DNA.
Performance Scene: The Evolution of STI
The Performance Scene represents Subaru’s unrelenting commitment to driving enjoyment and technological advancement. Headlining this area are two world premieres — concept models that signal a new era for Subaru Tecnica International (STI).
Performance-E STI Concept – Electrified Excitement
Marking Subaru’s vision for its next-generation battery electric vehicles, the Performance-E STI concept embodies the evolution of Subaru performance into the BEV era. With striking proportions, exceptional aerodynamics, and a design language that honours the brand’s heritage, the concept reimagines the driver’s car for an electric future.
While details remain closely guarded, the model is said to integrate innovative technologies designed to deliver intuitive, exhilarating driving experiences. The spacious and driver-centric cabin underscores Subaru’s continued focus on practicality and comfort — proof that electrification, for Subaru, is about emotion as much as efficiency.
Performance-B STI Concept – Power Reimagined
Alongside the electric concept stands the Performance-B STI concept, an internal combustion engine-based performance vehicle that draws on Subaru’s decades of engineering mastery. Retaining the horizontally opposed engine and Symmetrical All-Wheel Drive, it delivers the visceral power and balance that define the Subaru experience.
This concept merges advanced performance with everyday usability, expanding Subaru’s portfolio of driver-focused vehicles while reaffirming its belief that performance comes in many forms — whether powered by electrons or petrol. The result is a celebration of choice, emotion, and engineering ingenuity.
Adventure Scene: The Spirit of Exploration
In contrast to the performance-focused showcase, Subaru’s Adventure Scene invites visitors to explore the brand’s rugged and adventurous side.
Taking centre stage is the E-Outback (Trailseeker) concept — making its Japan premiere. Designed as a next-generation electrified adventure vehicle, the Trailseeker blends Subaru’s off-road heritage with forward-thinking electric technology. It’s a bold statement of how the brand envisions outdoor exploration in a sustainable future.
Supporting the concept’s debut are the Forester Wilderness and Outback Wilderness prototypes, both embodying Subaru’s off-road engineering ethos. These models feature increased ground clearance, protective cladding, and purpose-built suspension tuning — all designed for drivers who seek adventure far beyond the asphalt.
Adding a touch of nostalgia and humour to the lineup, Subaru will also exhibit the 1983 GL Family Huckster, a playful retro build that pays homage to the past while celebrating the creative spirit that continues to define Subaru today.
Guided by Philosophy: Enjoyment and Peace of Mind
At the core of Subaru’s presence at the Japan Mobility Show lies a human-centric approach to automotive design — one that prioritises connection, emotion, and trust. Under the guiding principle of “Enjoyment and Peace of Mind,” Subaru continues to evolve while staying close to the lives of its customers.
By presenting two parallel worlds — Performance and Adventure — Subaru demonstrates how its vehicles can both excite the senses and enrich life’s journeys, whether through cutting-edge electric performance or rugged all-terrain exploration.
Live from Tokyo: Subaru President Atsushi Osaki’s Address
Subaru Corporation President Atsushi Osaki will address the media at a press conference on October 29th at 12:30 PM (JST) at the Subaru booth (East Exhibition Hall 5). The speech will be delivered in Japanese, with English-subtitled livestream available via Subaru On-Tube. The video will remain accessible for later viewing, ensuring global fans can share in the brand’s vision for the future.
With two STI world premieres, an electrified Trailseeker debut, and a showcase that spans the spectrum from nostalgia to next-generation innovation, Subaru’s presence at the Japan Mobility Show 2025 is poised to be one of the event’s most anticipated highlights — an authentic expression of what it truly means to drive the Subaru difference.
