Dunsfold, England, 01 November 2024 – The UK’s growing windscreen repair epidemic is putting unprecedented pressure on drivers, fleet managers, and insurers alike, costing the economy hundreds of millions annually in repair fees and lost productivity. Clarus, a forward-thinking British automotive company, has introduced a revolutionary solution to tackle this problem: Clarus Armourtec, a state-of-the-art windscreen protector that is both Thatcham-tested and exclusive to the UK market.
Currently, up to two million windscreen replacements are performed annually in the UK, with a typical replacement costing around £700. For premium and luxury vehicles, however, costs can exceed £2,000. These steep figures, coupled with a 17% rise in windscreen claims since 2022, have led to insurers increasingly withdrawing windscreen protection cover. As a result, car owners and fleet managers are seeking more sustainable alternatives to avoid the financial impact of these repairs. Armourtec from Clarus aims to provide exactly that.
A Groundbreaking Solution with Thatcham Approval
The only windscreen protection product in the UK tested and approved by Thatcham – the industry’s leading authority on vehicle safety and repair costs – Clarus Armourtec sets a new benchmark in durability, transparency, and self-healing capability. Over 20,000 miles of rigorous testing on a diverse fleet that includes the Land Rover Defender, Tesla Model 3, and VW Golf R has validated its effectiveness, making it a trusted choice for vehicle owners who are increasingly concerned about the high costs associated with windscreen damage.
Clarus founder and CEO, Ian Fisher, sees this new product as a vital advancement for UK motorists. “Windscreen replacement costs are a huge issue for the embattled British car and van owner. With major glass repair companies replacing up to two million windscreens per year and insurance claims up 17%, we conservatively estimate that five to ten percent of all UK windscreens are replaced annually at a cost of over one billion pounds,” Fisher explains. “Armourtec brings a much-needed solution, akin to screen protection for mobile devices, and provides substantial savings in time, money, and peace of mind for both individual motorists and fleet managers.”
Innovative Features Designed for Today’s Drivers
Clarus Armourtec is quick to apply, virtually invisible, and offers self-healing properties, giving it an edge over existing windscreen protectors on the market. By absorbing and dissipating impact, Armourtec significantly reduces the likelihood of cracks and chips. For fleet managers, this innovative feature means less downtime for vehicles, enabling them to remain operational without the inconvenience of prolonged repairs.
The Armourtec product also marks a shift toward preventative automotive maintenance, mirroring the widespread use of screen protectors for smartphones. With self-healing technology, Armourtec not only protects but also repairs minor damage over time, extending the life of the windscreen and providing a proactive solution for car owners.
Launching Nationwide in Time for the Holidays
With an ambitious rollout scheduled for December, Clarus is currently establishing a network of specialist suppliers across the UK, ensuring broad accessibility to Armourtec in time for the holiday season. This network will include well-trained installers equipped to deliver the highest quality service and application standards.
Clarus’ exclusive distribution rights in the UK and endorsement by Thatcham provide an additional layer of credibility, underscoring Armourtec’s value as a long-term investment for both private and commercial vehicles. “The Thatcham approval solidifies Armourtec as a standout choice for windscreen protection in the UK, setting a precedent for what we expect will become an essential aspect of car ownership,” Fisher adds.
With its ease of application, enhanced durability, and potential to save UK motorists an estimated £1 billion annually, Clarus Armourtec is poised to transform how drivers approach windscreen protection. For further information, reach out to Clarus CEO Ian Fisher on 01483 917310 or visit www.clarusprotect.com.
