BICESTER, United Kingdom (24 October 2025) – Broad Arrow Auctions, a Hagerty company (NYSE: HGTY), is set to make its Swiss debut with The Zürich Auction, taking place on Saturday, 1 November 2025 at the iconic Dolder Grand Hotel. The sale promises a curated selection of some of the world’s most desirable collector cars, each with verified provenance and exceptional histories.
“The most collectible cars are often the ones that have unblemished provenance, and that is certainly the case with those we are presenting at the Zürich Auction,” said Joe Twyman, VP of Sales for Broad Arrow’s EMEA region. “Whether a rare supercar or a classic with a unique story to tell, our Swiss sale presents discerning collectors with an exciting opportunity to own some very special cars.”
Among the highlights is a 2024 Aston Martin Valkyrie Spider (Estimate: CHF 2,750,000 – CHF 3,250,000). Finished in striking Gloss Storm Purple, this defining hypercar boasts over CHF 250,000 in bespoke ‘Q’ options and has been driven just 97 km. One of only 85 Spider variants produced, this Swiss-delivered example exemplifies Aston Martin’s cutting-edge engineering and bespoke craftsmanship.
Collectors seeking automotive history with cinematic ties will be drawn to the 1952 Ferrari 212 Europa Pinin Farina Coupe (Estimate: CHF 800,000 – CHF 1,000,000). Chassis 0265 EU was originally purchased for Hollywood icon Ingrid Bergman, following her attendance at the 1951 Turin Auto Show with director Roberto Rossellini. The coupe’s two-tone Pinin Farina coachwork was first unveiled at the 23rd Geneva Motor Show, signaling a new design language for Maranello’s road cars. Subsequent ownership includes acclaimed American filmmaker Clarence Leon Brown. The car has been exhibited at the Ferrari Museum in Modena, certified by Ferrari Classiche, and boasts a rich concours history—including appearances at Pebble Beach and Villa d’Este—as well as multiple Mille Miglia Storica participations.
Other standout lots include:
- 2010 Lamborghini Reventón Roadster (Estimate: CHF 1,350,000 – CHF 1,650,000): Limited to just 15 examples worldwide, the Roadster is a striking evolution of Lamborghini’s first modern halo car, inspired by fighter jets. With only 2,423 km on the odometer, this Swiss-delivered example remains in pristine condition.
- 2008 Bugatti Veyron EB 16.4 Coupe (Estimate: CHF 1,450,000 – CHF 1,550,000): Finished in Black Metallic over Anthracite Leather and Alcantara, this exceptionally low-mileage Veyron has been meticulously serviced, qualifying for Bugatti’s Passeport Tranquillité program. First registered in Germany, it now shows just 9,800 km.
- 1960 Mercedes-Benz 220 SE Coupe (Estimate: CHF 70,000 – CHF 90,000 | Offered without reserve): Restored to its original Pearl Grey with Black roof, this Swiss-owned classic features red leather upholstery, oak wood trim, and just 2,000 km covered since restoration.
Broad Arrow’s partnership with Auto Zürich, a premier Swiss automotive event celebrating the past, present, and future of the automobile, further underlines the auction’s significance. More than 60 collector cars, many with verified Swiss ownership, will be offered—an element that enhances provenance and desirability for international buyers.
“Switzerland has long been associated with precision and high standards, and Swiss-owned cars reflect this with exceptional maintenance due to strict technical inspections,” said Paul Gaucher, Head of Consignments for Broad Arrow Switzerland. “This rigorous care ensures clear histories and often lower mileage. Combined with favorable taxation for classic cars, our Zürich Auction is an attractive opportunity for collectors.”
Bidder registration for Broad Arrow’s inaugural Zürich Auction is now open, with options for in-person, telephone, and online bidding. Full details, including high-resolution images of all lots, are available at broadarrowauctions.com.
