Ingolstadt, January 13, 2025 – Audi, the brand synonymous with Vorsprung durch Technik, delivered approximately 1.7 million vehicles worldwide in 2024, marking a 12% decline from the previous year. Among these, over 164,000 were fully electric vehicles, showcasing the brand’s commitment to electrification despite a challenging economic and industrial landscape.
A Transitional Year for Audi
“Audi’s ongoing model initiative highlights our clear vision for redefining Vorsprung durch Technik,” stated Audi CEO Gernot Döllner. “The year 2024 was part of a transitional phase as we pivot toward a rejuvenated product portfolio.”
This transitional year, characterized by economic stagnation, geopolitical tensions, and a fiercely competitive automotive market, posed significant hurdles. Supply chain disruptions and an evolving incentive landscape further complicated the industry’s recovery, particularly for electric vehicles (EVs).
Yet, Döllner remains optimistic: “With over 20 new models introduced between 2024 and 2025, including EVs like the Audi Q6 e-tron and Audi A6 e-tron, we’re poised to achieve our long-term objectives.”
Audi’s Global Performance
Europe
Europe accounted for over 466,000 deliveries (excluding Germany), down nearly 6% from the previous year. EV sales, however, grew by 6%, driven by the Audi Q4 e-tron, which saw 57,000 units delivered across the region. In Germany, total deliveries reached 198,000 units, a 21% decrease, with fully electric models comprising 22,000 units, a 33% drop compared to 2023.
In the UK, Audi sold approximately 123,000 vehicles (-11%), of which 15% were electric. Markets such as France (+24% EV sales) and Italy (+7% EV sales) offered bright spots amidst broader declines.
North America
Audi delivered just under 241,000 vehicles in North America, a 13% decline, including nearly 29,000 EVs (-6%). Notably, Audi Sport achieved its best-ever U.S. performance, with over 9,000 high-performance models sold (+4%).
China and Emerging Markets
Audi’s deliveries in China, its largest market, totalled over 649,000 units, down 11%. Emerging markets saw a sharper decline of 18%, with 116,000 vehicles delivered.
Electric Growth Amidst Challenges
Fully electric vehicles accounted for 164,000 global deliveries, an 8% decline. The Audi Q4 e-tron remained the star performer, with nearly 108,000 units delivered. The newly launched Audi Q6 e-tron contributed an impressive 15,000 deliveries in its debut quarter.
Audi’s three-pronged approach of electric vehicles, plug-in hybrids, and combustion-engine vehicles has provided the brand with resilience amidst market volatility. Board Member Marco Schubert emphasized the strategy’s importance: “We’re offering customers a diverse range of premium vehicles while maintaining flexibility and robustness for future market demands.”
Looking Ahead: 2025 and Beyond
Audi’s product roadmap promises over 20 new models by the end of 2025, with key updates to the Audi A7 and Audi Q3 families. Expanding its portfolio of plug-in hybrids and EVs remains central to its strategy, alongside a continued focus on premium quality and innovation.
Despite a difficult 2024, Audi’s commitment to redefining premium mobility and delivering sustainable, technologically advanced solutions remains unwavering. As Audi enters 2025, it is well-positioned to turn challenges into opportunities, setting the stage for a brighter and more electrified future.
