Johannesburg, 16 February 2026 – Audi South Africa is proud to announce its partnership with the 2026 LUXE Restaurant Awards, cementing the brand’s dedication to platforms that embody innovation, craftsmanship, and contemporary luxury. As the official automotive partner, Audi will also present the evening’s most prestigious accolade: “Restaurant of the Year.”
This partnership offers more than a presence at a marquee event. It represents a convergence of two worlds where design, performance, and innovation meet refinement, creativity, and excellence. Through this collaboration, Audi South Africa will highlight its brand pillars within a setting that celebrates the pinnacle of culinary artistry and hospitality.
Shared Values in Luxury and Innovation
Both Audi South Africa and the LUXE Restaurant Awards share a commitment to redefining standards within their respective industries. The awards honour establishments and individuals who elevate dining experiences through authenticity, innovation, and attention to detail—values that resonate strongly with Audi’s philosophy of precision engineering and progressive design.
“The LUXE Restaurant Awards celebrate individuals and establishments that continually redefine excellence,” said Markus Schuster, Head of Audi South Africa. “Anchored in the Four Rings’ focus on innovation, design and performance, this partnership reflects a strong and natural brand alignment.”
Chad Fourie, Founder of the LUXE Restaurant Awards, added: “Audi South Africa brings a level of design leadership and progressive thinking that aligns naturally with the ethos of the LUXE Restaurant Awards. We are proud to welcome the brand as our official automotive partner for 2026.”
About Audi South Africa
Audi South Africa is a German premium automotive brand recognised for progressive design, advanced technology, and precision engineering. Guided by the philosophy Vorsprung durch Technik, Audi continues to deliver premium mobility solutions while creating meaningful brand experiences beyond the vehicle.
About the LUXE Restaurant Awards
The LUXE Restaurant Awards celebrate excellence within South Africa’s culinary and hospitality sectors, honouring restaurants and chefs that exemplify creativity, innovation, and service. The awards spotlight those making an exceptional contribution to the country’s dining landscape.
