Milton Keynes, July 30, 2024 – In a significant leadership transition, José Miguel Aparicio is set to take on the role of Director of Audi UK, effective from October 1, 2024. He will succeed Andrew Doyle, who has made notable contributions to the brand and is set to depart in September.
Aparicio’s Distinguished Career
José Miguel Aparicio brings a wealth of experience to Audi UK, joining from Volkswagen Group Spain, where he has served as the Audi Brand Director for the past six years. His extensive career in the automotive industry spans over 26 years, beginning with various sales and aftersales positions at Ford Motor Company in Spain. Aparicio’s leadership journey includes key roles as Director of Škoda and Sales Director of the SEAT brand in Spain, showcasing his versatility and deep understanding of the automotive market.
Aparicio’s educational background is equally impressive. He studied mechanical engineering at a high level in both Paris and Madrid, providing him with a solid technical foundation that complements his extensive industry experience.
A New Chapter for Audi UK
Commenting on Aparicio’s appointment, Alex Smith, Managing Director of Volkswagen Group UK, expressed his enthusiasm for the future. “José Miguel joins the team at an extremely exciting time for the Audi brand as it prepares to embed key new products such as the Q6 e-tron and embraces new technology and customer-centric innovations. I’d like to thank Andrew for his contribution over the past seven years; he leaves Audi in a strong position and number three in the UK sales charts. I know José Miguel is looking forward to building on this success.”
This leadership transition comes at a pivotal moment for Audi UK. The introduction of new products like the Q6 e-tron and the adoption of cutting-edge technologies signal a forward-thinking approach to the future. Aparicio’s expertise and leadership are expected to drive these initiatives, ensuring that Audi UK continues to thrive in an increasingly competitive market.
Building on a Strong Foundation
Andrew Doyle’s tenure has left a lasting impact on Audi UK, with the brand securing the number three position in the UK sales charts under his leadership. Doyle’s strategic vision and commitment have paved the way for sustained success, and Aparicio aims to build on this solid foundation. With a keen focus on innovation and customer-centric strategies, Aparicio is poised to lead Audi UK into a new era of growth and success.
As José Miguel Aparicio steps into his new role on October 1, 2024, the future looks bright for Audi UK. His extensive experience, technical expertise, and visionary leadership promise to usher in a new chapter for the brand, marked by innovation, growth, and continued excellence in the automotive industry.
