Præsto, Denmark, 5 March 2026 – Zenvo Automotive has reinforced its executive team with the appointment of Mark Harrison as Chief Commercial Officer, marking a significant step forward as the company enters the final development phase of its V12 Aurora hypercar project. Harrison brings extensive experience from some of the world’s most respected automotive brands, including BMW and MINI, McLaren Automotive, Pininfarina, and Praga Cars, and a proven track record of launching brands and delivering new products globally.
In his new role, Harrison will oversee sales, marketing, PR, dealer network development, and global events, working closely with Zenvo’s management team, including Chairman Jens Sverdrup, Chief Technical Officer Jon Gunner, and Design Director Christian Brandt. His appointment comes as Zenvo prepares to bring the Aurora, a car pushing boundaries in design and performance, to the market later this year.
"It’s really exciting to join Zenvo’s team and help bring to market a truly exceptional car in both its design and technical specification," said Mark Harrison, Chief Commercial Officer for Zenvo Automotive. "I have admired the brand since the Aurora was announced, especially how the programme is pushing the boundaries in such a competitive sector. I have shared offices, showrooms, show stands and factories with great teams wherever I have worked, but this will be my first V12. I feel privileged to now have an opportunity to work together with this strong and passionate team helping bring this stunning car to market later this year."
"It is great to welcome Mark to the team and to benefit from his experience and insight of the industry," added Jens Sverdrup, Chairman of Zenvo Automotive. "We have known each other for many years, and our professional paths have crossed on several occasions, so I know first-hand what an impact he will be able to make. We are at an exciting part of the programme, and this appointment also highlights, once again, the talent that this project is attracting as we gear up for the launch of Aurora."
Celebrating his 30th year in the industry, Harrison’s experience spans senior management positions in premium and performance automotive brands, making him a pivotal addition as Zenvo accelerates its commercial strategy for the Aurora hypercar. His leadership is expected to drive the brand’s global presence, ensuring that Zenvo continues to set benchmarks in the hypercar segment.
