The growth of the show further required that tents be erected adding an additional 60,000 square feet of exhibition space at the Pan Pacific to accommodate the increasing number of models and manufacturers.
In addition to the expanding product lines of European manufacturers, the 1960’s saw the introduction of Japanese manufacturers to the US market.
On the domestic side, the 1960’s represented the height of the muscle car era and the two vehicles that defined the genre were the Ford Mustang and Pontiac’s GTO, both introduced in the mid-sixties.
Manufacturer exhibits continued to evolve with more elaborate presentations, such as cutaway cars, and the ever increasing number of dream or experimental cars of the future that fascinated show-goers.
