Wednesday, 23 April, Shanghai – In a compelling demonstration of the future of automotive retail, Chery International — the parent company of OMODA&JAECOO — has officially unveiled Mornine, its first embodied intelligent humanoid robot, at the Shanghai International Automobile Exhibition. Dubbed the AiMOGA Robot, Mornine stands at the intersection of artificial intelligence and customer experience, functioning as an Intelligent Sales Consultant within the Chery smart ecosystem.
Poised to revolutionise the dealership experience, Mornine isn’t just a novelty; it’s a technological tour de force. From greeting customers and serving drinks to leading showroom tours and delivering comprehensive product walkthroughs, Mornine seamlessly blends the hospitality of a seasoned salesperson with the precision of next-generation AI. And thanks to its multilingual capabilities, it’s perfectly suited for a global audience.
Intelligence That Walks, Talks, and Thinks
What sets the AiMOGA Robot apart is its full-stack intelligence — spanning perception, cognition, decision-making, and execution. Equipped with an on-device multimodal sensing model, Mornine can process visual, vocal, and environmental cues in real-time. This enables it to interpret gestures, respond to natural language queries, and adapt to dynamic showroom environments with human-like fluidity.
At the execution layer, Mornine incorporates a bionic motion system supported by automotive-grade hardware. This allows for upright mobility, agile hand functions, and seamless interactions with both people and physical objects. Its coordination doesn’t stop at individual tasks either — Mornine can operate in multi-robot environments, teaming up with fellow humanoids to co-host guided tours, manage reception areas, or perform administrative dealership tasks collaboratively.
A Futuristic Touchpoint for OMODA&JAECOO
Visitors to this year’s Shanghai Motor Show will witness Mornine in action as it introduces the all-new New Energy Vehicle (NEV) line-up from OMODA&JAECOO, including the OMODA 7 SHS and the JAECOO 5 BEV. With detailed explanations of the brand’s Super Hybrid System and other engineering innovations, Mornine adds a new layer of interactivity and intelligence to the car-buying journey.
From Malaysia to the World
While Mornine is currently in a pilot phase, with successful testing at OMODA&JAECOO’s dealership in Kuala Lumpur, Malaysia, its potential impact on global retail is already being considered. With 73 OMODA&JAECOO dealerships across the UK, the question isn’t if this intelligent humanoid will arrive on British soil — it’s when.
For now, Mornine serves as a dazzling glimpse into what Chery calls “AI by your side” — a motto that perfectly captures the brand’s bold ambition to redefine human-machine collaboration in the automotive space.
Final Thoughts
As digital transformation becomes the linchpin of customer engagement, Chery’s AiMOGA Robot underscores a powerful truth: the future of mobility isn’t just about what we drive — it’s about how we experience the journey from showroom to road. And with Mornine at the forefront, that journey just got a lot smarter.
