The opening day of the 2025 Goodwood Festival of Speed was lit up by Alpine, as the legendary French marque marked its 70th anniversary with an electrifying showcase of motorsport innovation, road-going precision, and future-facing vision. The star of the show was the world dynamic debut of the Alpine A290 Rallye – a competition-tuned evolution of the award-winning A290 – while a range of first-ever UK appearances added depth to an unforgettable day on the hill.
Alpine’s celebration was as much about legacy as it was about looking forward, seamlessly blending its rich motorsport DNA with pioneering developments in performance and sustainability.
Alpine A290 Rallye: From Car of the Year to Competition Beast
After claiming the prestigious 2025 European Car of the Year title, the Alpine A290 returns in even more exhilarating form. The A290 Rallye took to the Goodwood hill for its first-ever dynamic appearance, thrilling spectators with its raw energy and rally-inspired focus.
Fitted with a full competition-spec safety cage, ZF limited-slip differential, uprated suspension, enhanced braking system and motorsport-grade running gear, the A290 Rallye is a striking demonstration of how Alpine’s race-bred technology filters through to every level of its engineering.
While firmly competition-focused, it remains deeply rooted in the spirit of the production A290: agile, all-electric, and uncompromising in character.
Alpenglow HY6: A Hydrogen Vision for the Future of Motorsport
Adding a futuristic flair to the festivities was the jaw-dropping Alpenglow HY6 show car, making its UK dynamic debut. With a 3.5-litre twin-turbo V6 engine producing 740bhp – powered by hydrogen – the Alpenglow is a symbol of Alpine’s commitment to sustainable performance.
It’s more than just a concept: the HY6 embodies Alpine’s vision for a new generation of clean-energy motorsport. Bold in both design and purpose, the Alpenglow not only previewed future racing possibilities but hinted at design language and innovation destined for road cars in the years ahead.
A110 R Ultime: A Farewell to a Legend
Also commanding attention was the A110 R Ultime, which made its UK dynamic debut on the Goodwood hill. As the most extreme and finely honed version of the A110 ever created, the R Ultime delivers 345bhp and 420 Nm of torque, sprinting from 0–100 km/h in just 3.8 seconds.
Billed as the swansong of the A110 line before Alpine transitions to a fully electric portfolio, the Ultime’s presence at Goodwood was both a celebration and a send-off — a purebred sports car honed to perfection, and a reminder of the marque’s track-honed road legacy.
A390 and Beyond: The Road to Alpine’s Electric Future
Completing the dynamic lineup was the striking Alpine A390, the brand’s first sports fastback and a key part of its all-electric roadmap. Set to arrive on UK roads in 2026, the A390 is a sleek, five-seater GT that promises to combine everyday usability with Alpine’s signature driving excitement.
Alongside the production A290 and the ever-popular A110, the A390 gave fans a preview of the brand’s evolving road car identity — one that retains the soul of competition while embracing electrification.
Formula One Presence Underscores Racing Pedigree
Adding further excitement, the BWT Alpine F1 Team wowed crowds with a series of high-octane demonstration runs. It was a dynamic reminder of Alpine’s active role in top-tier motorsport and a symbolic link between the marque’s track roots and its ambitious future.
From past to present and into the future, Alpine’s Goodwood performance was a masterclass in motorsport theatre. Celebrating 70 years of engineering excellence, the brand delivered a showcase that was as emotionally charged as it was forward-thinking — and left no doubt that Alpine’s next chapter will be just as exhilarating as the last.
